V12 Data maps offline demographic, lifestyle and purchase data into online audience segments at the individual and household level data for US-based consumers.
The vendor’s data file includes Automotive, CPG, Movers, Demographics, Lifestyle, Consumer, B2B, Travel, Finance, Political, Ethnicity, Net Worth, Lifestage, and more. All data is sourced from self-reported and transactional data. V12 Data offers twelve distinct audience categories and 1500+ segments to help clients reach the most relevant online audience for any campaign.
For a full list of segments provided by V12 Data, please refer to