Bidswitch Content CategoriesΒΆ

Bidswitch content categories are maintained by Bidswitch as an extention of standard IAB content categories and serve for brand safety purposes. You can find the full list of them in the BidSwitch Categories section.

You can use Bidswitch content categories as a line item targeting option in order to prevent your creatives from appearing on webpages with certain content. You can include categories into targeting and exclude them. When you use this targeting on a line item, you can create either black or white lists of categories, not both at once.

By default, your line items target all Bidswitch content categories.