Targeting Rules

App Bundle

App bundle list targeting allows you to specify a list of app bundles which you can use for line item targeting. This targeting supports the following syntax for different app bundle properties:

  • To target a specific bundle, enter the exact bundle identifier, e.g. com.example. app.

  • The maximum length of each entry is 256 symbols.

  • Each app bundle must be on a new line.

To set up your line item to target certain app bundles, use the following steps.

  1. Select Line Item ‣ Targeting ‣ App Bundle

  2. If you need to create an bundle list, select Add Bundle List and create a list of bundles you want to target.

  3. Apply a black list block or a white list done , by selecting the appropriate symbol to populate the selected list. A black list excludes the chosen bundles and a white list includes only the chosen bundles in your targeting.

  4. Select Save and Close

Audience Segments

Audience segments targeting allows you to specify a manual or preset selection of audience segments to use for line item targeting. You can define intersection, union and subtraction relations between segments and groups of segments using logical operators.

To set up your line item to target specific audience segments or audience presets, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Audience Segments.

  2. Switch between Segments and Presets to prompt a list of available segments or their presets.You can use the Search field to shorten the list of available segments or presets up to a selection of relevant ones.

    You can select one preset at a time. If a preset is selected, any change done to the selection will remove the preset while keeping the included segments.

  3. Select the done beside the segments or the preset you want to target in order to add them to the list of selected items.

  4. You can create groups of segments by pressing Group beside the selected segment name and then drag-and-dropping other segments into it. The way grouped segments work is similar to mathematical braces, uniting the grouped segments into a single logical expression. The Group function only works in Google Chrome browser.

  5. Customize relations between segments or groups of segments using logical operators. You can find some simple cases of the logical operators’ use below.

  6. To remove a segment from the selection, press Remove beside the segment’s name.

For the first segment or group of segments in the selection the following operators are available:

  • FOR - to target users belonging to this segment

  • NOT - to exclude users belonging to this segment from targeting

For the successive segments in the selection the following operators are available:

  • AND

  • OR

  • AND NOT

  • OR NOT

Pay attention to the following simple cases.

  • FOR & AND

    Only users belonging to both segments are included into targeting. If the segments don’t intersect, no user is targeted.

../../_images/a-and-b.png
  • FOR & OR

    Users belonging to one or both segments are included into targeting.

../../_images/a-or-b.png
  • FOR & AND NOT

    Only users belonging to the first segment are included into targeting. If the segments intersect, users belonging to both segments are not targeted.

../../_images/a-and-not-b.png
  • FOR & OR NOT

    Users either belonging to the first segment or not belonging to the second one are included into targeting. If the segments intersect, users belonging to both segments at once are targeted.

../../_images/a-or-not-b.png
  • NOT & AND NOT

    Users belonging to both segments are excluded from targeting.

../../_images/not-a-not-b.png
  • NOT & OR NOT

    Only users belonging to both segments at once are excluded from targeting.

../../_images/not-a-or-b.png

Browser

To set up your line item to target certain browsers or browser versions, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Browser

  2. Create a black list block or a white list done , by selecting the appropriate symbol to populate the selected list. A black list excludes the chosen browsers or versions and a white list includes only the chosen broswers in your targeting.

  3. Select Save and Close

Browser Language

To set up your line item to target browsers that have certain languages settings, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Browser Language

  2. Select done beside the languages you wish to target. This adds them to the selected languages list.

  3. Select Save and Close

Content Categories

To set up your line item to target certain content categories, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Content Categories

  2. Select the taxonomy you wish to use, either BSW or IAB

  3. Create a black list block or a white list done , by selecting the appropriate symbol to populate the selected list. A black list excludes the chosen categories and a white list includes only the chosen categories in your targeting.

  4. Select Save and Close

Dayparting

Day parting allows you to focus on certain times during the day, use the following steps to configure which times during the week to target.

  1. Select Line Item ‣ Targeting ‣ Dayparting

  2. Check the boxes which correspond to the weekly times and days during which the line item should be run, taking the default timezone into account. Note: To change the default timezone, you can change it from the Basic Line Item settings panel.

  3. Select Save and Close

Deal

To set up your line item to target deals or all deals with an SSP, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Deal

  2. From the drop down menu, select SSPs or Deals

    • Selecting an SSP will target all deals you have with that SSP

    • Selecting specific deals targets only that deal with its associated SSP

  3. Select the done beside the Deals or SSPs you want to target

  4. Select Save and Close

Device Type

To set up your line item to target certain devices, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Device Type

  2. Create a black list block or a white list done , by selecting the appropriate symbol to populate the selected list. A black list excludes the chosen device types and a white list includes only the chosen devices in your targeting.

  3. Select Save and Close

Device Manufacturer

To set up your line item to target certain device makers and their models, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Device Manufacturer

  2. Create a black list block or a white list done , by selecting the appropriate symbol to populate the selected list. A black list excludes the chosen device makers and their models and a white list includes only the chosen device makers and their models in your targeting.

  3. Select Save and Close

Domain List

Domain list targeting allows you to specify a list of domains which you can use for line item targeting. This targeting supports the following syntax for different domain properties:

  • To target a specific domain, enter its exact name, e.g gossip.com.

  • Domain names may contain the standard www part, but not http and https protocols.

  • The maximum length of each entry is 64 symbols.

  • Only domain names with Latin symbols are accepted.

  • Each domain name must be on a new line.

To set up your line item to target certain domains, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Domain List

  2. If you need to create a domain list, select Add Domain List and create a list of domains you want to target.

  3. Apply a black list block or a white list done , by selecting the appropriate symbol to populate the selected list. A black list excludes the chosen domains and a white list includes only the chosen domains in your targeting.

  4. Select Save and Close

Geofencing

A geo-fence is a virtual perimeter for a real-world geographic area. The geo-fence is defined using latitude and longitude to pinpoint an exact location, and a radius defines the outer boundary from this point. This practice is known as geofencing.

Within BidCore, latitude and longitude can be defined using Decimal degrees (DD), e.g. 41.40338, 2.17403, and the radius is defined in meters. The maximum radius is 200,000 meters or 200kms. To set up geo-fence targeting, use the following instructions.

  1. Select Line Item ‣ Targeting ‣ Geofencing

  2. If you need to create a geo-fence, select Add Geo-fencing Parameters List and create your geo-fence.

    • Add a Name for your geo-fence targeting

    • Enter its geo-fence coordinates in the following format: latitude, longitude, meters, e.g. 52.520008,13.404954,2000

    • Save your new geo-fence

  3. Add your geo-fence to the line item targeting settings. Note: You can attached a maximum of 100 geo-fence targeting options to a line item

  4. Save your changes.

Important

Geofencing can only be used to target in-app inventory.

Geography

To set up your line item to target certain geographic area, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Geography

  2. From the available options, select the geographic category you wish to apply, Country, Subdivision 1, Subdivision 2, or City

  3. Create a black list block or a white list done , by selecting the appropriate symbol to populate the selected list. A black list excludes the chosen countries and a white list includes only the chosen countries in your targeting.

  4. Select Save and Close

Hint

You cannot use black and white lists simultaneously at the same level, but you may use a different list type on a sub-level. For example you could white list the United States, but black list some states or cities therein, e.g. target only the United States but exclude Alaska, Hawaii, and Chicago

Grapeshot Brand Safety

To set up your line item to avoid certain brand safety categories, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Grapeshot Brand Safety

  2. Apply a black list of categories by selecting the block symbol to populate the selected list.

  3. Select Save and Close

As provided by a 3rd party vendor, Grapeshot Brand Safety targeting is billed separately. A $0.05 CPM impression fee is applied if Grapeshot Brand Safety targeting is activated.

Grapeshot Content Categories

To set up your line item to target certain Grapeshot content categories, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Grapeshot Content Categories

  2. Apply a white list of categories by selecting the done symbol to populate the selected list.

  3. Select Save and Close

As provided by a 3rd party vendor, Grapeshot Content Categories targeting is billed separately. A $0.25 CPM impression fee is applied if Grapeshot Content Categories targeting is activated.

Operating System

To set up your line item to target certain operating systems and/or their versions, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Operating System

  2. Create a black list block or a white list done , by selecting the appropriate symbol to populate the selected list. A black list excludes the chosen operating system or its versions and a white list includes only the chosen operating systems in your targeting.

  3. Select Save and Close

Page position

To set up your line item to target certain page placements, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Page Position

  2. Apply a white list of page positions by selecting the done symbol to populate the selected list.

  3. Select Save and Close

Pixel Segments

Pixel segment targeting allows you to specify a selection of segment collecting pixels to use for line item targeting. You can define intersection, union and subtraction relations between pixels and groups of pixels using logical operators.

To set up your line item to target specific pixels, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Pixel Segments.

  2. Select the done beside the pixels you want to target in order to add them to the list of selected items.

  3. You can create groups of pixels by pressing Group beside the selected pixel name and then drag-and-dropping other pixels into it. The way grouped pixels work is similar to mathematical braces, uniting the grouped pixels into a single logical expression. The Group function only works in Google Chrome browser.

  4. Customize relations between pixels using logical operators. You can find some simple cases of logical operators’ use below.

  5. To remove a pixel from the selection, press Remove beside the segment’s name.

For the first pixel in the selection the following operators are available:

  • FOR - to target users belonging to the segments tracked by this pixel

  • NOT - to exclude users belonging to the segments tracked by this pixel

For the successive pixels in the selection the following operators are available:

  • AND

  • OR

  • AND NOT

  • OR NOT

Pay attention to the following simple cases.

  • FOR & AND

    Only users belonging to both pixels’ segments at once are included into targeting. If the segments don’t intersect, no user is targeted.

../../_images/a-and-b.png
  • FOR & OR

    Users belonging to one or both pixels’ segments are included into targeting.

../../_images/a-or-b.png
  • FOR & AND NOT

    Only users belonging to the first pixel’s segments are included into targeting. If the segments intersect, users belonging to both pixels’ segments are not targeted.

../../_images/a-and-not-b.png
  • FOR & OR NOT

    Users either belonging to the first pixel’s segments or not belonging to the second pixel’s segments are included into targeting. If the segments intersect, users belonging to both pixels’ segments at once are targeted.

../../_images/a-or-not-b.png
  • NOT & AND NOT

    Users belonging to both pixels’ segments are excluded from targeting.

../../_images/not-a-not-b.png
  • NOT & OR NOT

    Only users belonging to both pixels’ segments at once are excluded from targeting.

../../_images/not-a-or-b.png

Post Codes

To set up your line item to target certain postcodes, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Postcodes

  2. If you need to create a postcodes list, select Add Postcodes List and create a list of postcodes you want to target.

  3. Apply a black list block or a white list done , by selecting the appropriate symbol to populate the selected list. A black list excludes the chosen postcodes and a white list includes only the chosen postcodes in your targeting.

  4. Select Save and Close

SSP

To target the SSPs from which you want to buy to fulfill a line item, use the following steps:

  1. Select Line Item ‣ Targeting ‣ SSP

  2. From the drop down list, select SSP or Seat. Selecting a seat will target the specific seat at an SSP

  3. Select the done beside the Seats or SSPs from whom you want to receive requests

  4. Select Save and Close

Traffic Type

To set up your line item to target either sites or apps, use the following steps.

  1. Select Line Item ‣ Targeting ‣ Traffic Type

  2. Select the traffic you want to receive. Check Enable websites to buy Desktop or Mobile web or check Enable applications to buy In-app.

  3. Select Save and Close

URL List Targeting

URL List targeting allows you to specify a list of web pages, not just domains, which you can use for line item targeting. This targeting supports the following syntax for different URL properties:

  • To target a specific page, enter the exact URL, e.g gossip.com/gossip/ronaldo-pics

  • To target a certain area of a website, enter the base URL for that section of the site and end the URL with a forward slash and wildcard /*, e.g. https://www.example.com/news/finance/stocks/*, or for a similar subdomain finance.example.com/stocks/*

  • URLs may contain the standard http, https and www parts. All will be considered valid.

  • The maximum number of entries in a URL List is 5,000

  • The maximum length of each entry is 2048 characters

  • Only URLs with latin symbols are accepted.

  • Each URL must be on a new line

To set up your line item to target a set of URLs, use the following instructions.

  1. Select Line Item ‣ Targeting ‣ URL List

  2. If you need to create a URL List, select the Add URL List button

    • Enter a Name for your URL List

    • Enter the URLs, respecting the aforementioned syntax and rules

    • Save your list

  3. Add your URL List to the line item targeting settings.

  4. Save your changes.

Video Player Size

You can ask BidCore Support to configure video player size targeting on your account. Once configured, this will be applied to all video inventory. To set this up, contact BidCore support with the following information.

  • If you want to target specific video player widths and heights, provide a list of sizes in WidthxHeight format, e.g. 350x250, 750x400, 320x80, 400x300. Anything else is excluded.

  • If you want to target any sizes within a range, provide the minimum and maximum sizes in the MinWidthxMinHeight and MaxWidthxMaxHeight format, e.g. 300x300, 800x800. In this case, any sizes that fit within these boundaries will be targeted, e.g 350x500 or 400x700. Anything outside the ranges is excluded.

  • Specify whether you require Suppliers to declare the video player size or whether you are willing to buy undefined video player sizes.

Note

Requiring declared video sizes may reduce the number of video avails and the performance of some deals