Video Creatives

When configuring Video creatives, ensure you use URL Safe Macro in your VAST markup and URLs. See the Markup Substitution Macros section for more details.

You can set up a video creative in the BidCore UI by linking your VAST markup or your video file. You can also upload and host your video in BidCore.

Setting Up A Video Creative

To set up a video creative in BidCore, use the following steps.

  1. Select Creatives ‣ Create New

  2. Type your creative’s Name into the relevant field

  3. Assign your creative to an Advertiser by selecting the relevant advertiser from the dropdown list

  4. Select Video as the Creative Type.

  5. Enter the Advertiser Website URL, a brand safety feature for SSPs allowing them to filter blacklisted URLs on their side.

  6. Enter the app Bundle identifier associated with the creative if needed.

Inline Video (3rd Party Hosting)

To set up an inline video creative by the direct link to the asset, use the following steps.

  1. Select the Inline Video asset type.

  2. Set VAST Version, Video Duration in seconds, and API Frameworks for your video.

  3. Set the Link to video file upload type.

  4. Enter the Video URL where your video is hosted.

  5. Select the Mime Type for your video from the dropdown list.

  6. Set your video Width, Height, and Bitrate.

  7. Activate the Progressive radio button to store your video on the user’s device and play it when fully downloaded, or the Streaming radio button to stream the video without storing it locally.

  8. Activate the Maintain aspect ratio checkbox if necessary. The checkbox is inactive by default.

  9. Activate the Video is scalable checkbox if necessary. The checkbox is inactive by default.

  10. Enter the Click Through URL to define where the user will be redirected after clicking on the creative.

Video Upload (BidCore Hosting)

To host your video in BidCore, use the following steps.

  1. Select the Inline Video asset type.

  2. Set VAST Version, Video Duration in seconds, and API Frameworks for your video.

  3. Set the File upload (with hosting) upload type.

  4. Select the video file for uploading by clicking on the Select file field.

  5. Select the Mime Type for your video from the dropdown list.

  6. Set your video Width, Height, and Bitrate.

  7. Activate the Progressive radio button to store your video on the user’s device and play it when fully downloaded, or the Streaming radio button to stream the video without storing it locally.

  8. Activate the Maintain aspect ratio checkbox if necessary. The checkbox is inactive by default.

  9. Activate the Video is scalable checkbox if necessary. The checkbox is inactive by default.

  10. Enter the Click Through URL to define where the user will be redirected after clicking on the creative.

To upload multiple files, use the Add another file option.

Note

BidCore supports the following video formats:

  • Theora (Ogg)

  • H.264 (MP4)

  • HEVC (MP4)

  • VP8 (WebM)

  • VP9 (WebM)

  • AV1 (WebM)

3rd Party Impression Trackers

You can assign 3rd party impression trackers to your creatives if necessary, find more information in the 3rd Party Impression Trackers section.

3rd Party Click Trackers

3rd party click tracker is a functionality that allows BidCore clients to enable gathering data on clicks by 3rd party vendors. Whenever a creative gets a click, BidCore sends a signal to these vendors. One creative can have 1 to 5 trackers applied.

The 3rd party click tracker functionality is optional.

3rd party click trackers can only be applied to video creatives.

To apply a 3rd party to a video creative, use the following steps.

  1. Go to the 3rd Party Click Trackers block.

  2. Paste the secure tracker image URL into the Click Tracker Code field.

Creative Categorization

  1. Ensure you set the correct creative categories and attributes, as these are required for targeting.

    • Set the IAB Creative Categories, they categorize the creative and are used as part of targeting. These categories are required for all creatives.

    • The Brand Safety Creative Categories field should only be set for creatives that fall into at least one listed category, e.g. advertise alcoholic beverages or tobacco products. Not declaring brand unsafe creatives may result in being banned by SSPs.

    • The IAB Creative Attributes field is optional but should be specified in case of any specific behavior of the creative, e.g. being expandable, having autoplay or inbanner video. Not declaring such attributes may result in failing creative approval.

    • The Google Certified Vendors field is also optional but should be filled if your creative includes any 3rd party calls.

    • If trading with Google, set the Google Creative Attributes to signal how your creative interacts with the page and the user. Google Creative attributes should declare any specific behavior of the creative.

    You can find full lists of all creative categories and attributes in the Categorization Guides section.

  2. Press Create New Creative to save changes or Cancel to discard them and start anew.