Domains

Domains targeting allows you to specify a list of domains which you can use for line item targeting. You can include domain lists into targeting and exclude them.

You can customize relations between domain lists using logical operators. There are the following options available:

  • And

  • And not

  • Or/Or not

  • Or not

Selected elements can be grouped. Logical operators work the same way with groups of segments as they do with separate segments. Please refer to the video guide below for a better understanding of how the grouping works in the BidCore UI.

By default, no domain lists are targeted.

Please use the Domain List ID reporting key to analyze performance in u-Slicer.

Complex Logic Application

For better understanding of how the logical operators work, please pay attention to the following simple case examples:

  • done And done

    Only domains belonging to both lists are targeted.

  • done Or done

    Domains belonging to one or both lists are targeted.

  • done And not close

    Only domains belonging to the first list are targeted. If the lists intersect, domains belonging to both lists are not targeted.

  • done Or not close

    Domains either belonging to the first list or not belonging to the second one are targeted. If the lists intersect, domains belonging to both lists at once are targeted.

  • close And not close

    Domains belonging to both lists at once are excluded from targeting.

  • close Or not close

    Domains belonging to one or both lists are excluded from targeting.

New List Setup

To make this targeting work, you need to create some domain lists first. To create a new domain list, you need to name it and populate it with one domain a row.

You can allow access to the new list only to certain advertisers and advertiser groups if needed. To do this, select the appropriate option from the Access to Advertiser block and then select advertisers/advertiser groups from the list provided. By default, the Select All option is activated and all advertisers and advertiser groups have access to the list.

This targeting supports the following syntax for different domain properties:

  • To target a specific domain, enter its exact name, e.g gossip.com.

  • Domain names may contain the standard www part, but not http and https protocols.

  • Only domain names with Latin characters are accepted.

  • Each domain name must be on a new line.