ID 112. Spend budget evenly with an impression goal

This strategy will buy a target amount of impressions during the campaign lifetime while spending the campaign budget evenly.

Brief Overview

Budget Factor


Payment Model

Pay with impressions

Primarily Goal

Buy a target volume of impressions

Use Case

Achieve the goal on impressions while spending the budget evenly

Budget Pacing


Budget Types



If the settings are too strict, the strategy will buy all available traffic, but it may not be enough to achieve the volume goals. The possible causes of this may be:

  • Low CPMs

  • Low CPMs with strict targeting

Strategy Settings


This strategy budget will be calculated based on the CPM and the target volume of impressions. The CPM you set will be used for all bidding.


The budget is only equal to CPM * Target volume of impressions if winning the first price auction. If winning the second price auction, the budget will be not greater than CPM * Target volume of impressions.

Target volume of impressions

The strategy will not buy more than the target volume of impressions during the campaign lifetime while spending the budget evenly.