ID 112. Spend budget evenly with an impression goal¶
This strategy will buy a target amount of impressions during the campaign lifetime while spending the campaign budget evenly.
Budget Factor |
Description |
|---|---|
Payment Model |
Pay with impressions |
Primarily Goal |
Buy a target volume of impressions |
Use Case |
Achieve the goal on impressions while spending the budget evenly |
Budget Pacing |
Evenly |
Budget Types |
Lifetime |
Recommendations¶
If the settings are too strict, the strategy will buy all available traffic, but it may not be enough to achieve the volume goals. The possible causes of this may be:
Low CPMs
Low CPMs with strict targeting
Strategy Settings¶
CPM¶
This strategy budget will be calculated based on the CPM and the target volume of impressions. The CPM you set will be used for all bidding.
Note
The budget is only equal to CPM * Target volume of impressions if winning the first price auction. If winning the second price auction, the budget will be not greater than CPM * Target volume of impressions.
Target volume of impressions¶
The strategy will not buy more than the target volume of impressions during the campaign lifetime while spending the budget evenly.