Budget Optimization Strategies

BidCore supports different buying strategies per line item. Depending on the strategy you select when configuring a line item, the optimization engine bids in a manner aimed to maximize the return based on the business metrics and goals associated with the line item. The following terms outline some of the basic terminology for defining a strategy’s goal.

  • CPM (Cost per Mille) Cost per thousand impressions

  • CPC (Cost per Click) Calculated by dividing the advertising cost by the number of clicks generated by an advertisement

  • CPV (Cost Per View) Relates to Completed Video views, either complete or 30-seconds duration

  • CTR (Click Through Rate) is the ratio of users who click on a specific link to the number of impression. CTR will only be available with creatives that have Click Tracking enabled

  • Note: Not all strategies are available by default. If a strategy is not enabled on your account, contact your account manager or the BidCore Support team, see the Add-on Optimization Strategies section for more details