Budget Optimization Strategies

BidCore supports different buying strategies per line item. Depending on the strategy you select when configuring a line item, the optimization engine bids in a manner aimed to maximize the return based on the business metrics and goals associated with the line item. The following terms outline some of the basic terminology for defining a strategy’s goal.

• CPM (Cost per Mille) Cost per thousand impressions

• CPC (Cost per Click) Calculated by dividing the advertising cost by the number of clicks generated by an advertisement

• CPV (Cost Per View) Relates to Completed Video views, either complete or 30-seconds duration

• CTR (Click Through Rate) is the ratio of users who click on a specific link to the number of impression. CTR will only be available with creatives that have Click Tracking enabled

• Note: Not all strategies are available by default. If a strategy is not enabled on your account, contact your account manager or the BidCore Support team, see the Add-on Optimization Strategies section for more details

Budget Optimization Strategies

• ID 1. Maximize IMPs with CPM limit (pay for media cost)
• ID 2. Maximize clicks with CPC limit (pay for media cost)
• ID 3. Maximize video views with CPV limit (pay for media cost)
• ID 4. Maximize margin with CPM limit (pay for imps)
• ID 5. Maximize margin with CPC limit (pay for clicks)
• ID 6. Maximize margin with CPV limit (pay for video views)
• ID 7. Maximize margin with CPM limit and target CTR (pay for imps)
• ID 8. Maximize imps with CPM limit and target CTR (pay for media cost)
• ID 11. Maximize conversions with target CPM and CTR (pay for media cost)
• ID 12. Maximize conversions with target CPM and CTR (pay for media cost, daily budget)
• ID 13. Maximize imps with CPM limit and target CTR (pay for media cost, monthly budget)
• ID 14. Maximize conversions with target CPM and CTR (pay for media cost, monthly budget)
• ID 20. Maximize VCR with CPM limit and impression cap
• ID 21. Maximize margin with CPM limit, target CTR and impression cap
• ID 22. Maximize margin with target percentage of viewable impressions
• ID 23. Maximize volume of viewable impressions with target margin
• ID 26. Maximize margin and pay for viewable impressions
• ID 28. Maximize clicks and volume of viewable impressions with target CPM
• ID 29. Maximize complete views and volume of viewable impressions with target CPM
• ID 32. Maximize landings with CPL limit and fixed margin (pay for media cost)
• ID 101. Spend budget with fix CPM evenly (pay for media cost)
• ID 102. Spend budget with fix CPM ASAP (pay for media cost)
• ID 103. Spend monthly budget with fix CPM evenly (pay for media cost)
• ID 111. Spend budget evenly with a monthly impression goal
• ID 112. Spend budget evenly with an impression goal
• Add-on Optimization Strategies