ID 3. Maximize video views with CPV limit (pay for media cost)¶
This strategy buys the cheapest inventory available that fits within the target of complete views or else specified view durations to maximize the video views volume. The strategy will have a margin in place if specified, and will not exceed the specified average CPV. This strategy is usually employed to buy the maximum available volume of video events of a specified quality: fully or partly completed video views.
Pay for media cost
Buy maximum volume of video views
Drive video views based on a target, either complete view of specified duration
If no targeting restrictions are set, the strategy will buy the cheapest available inventory; this can negatively impact the inventory quality. We strongly recommend to use this buying strategy with inventory restrictions such as:
Traffic source lists, e.g. domains, URLs, app bundles.
User segments uploaded to BidCore or collected by segment pixels.
Specified supply sources, e.g. non-guaranteed deals.
Conversely, if the settings are too strict the strategy will buy all available traffic, but it may not be enough to spend the allocated budget and achieve the volume goals. The possible causes of this may be:
The campaign targets user segments with a limited number of UUIDs and uses additional targeting parameters e.g. SSP or geo that significantly limit the audience.
Low CPVs with a complete view goal.
Low CPV targeting premium supply sources, e.g. domains, app bundles, SSPs
Low CPV and high margin volume.
The total budget of the line item includes margin, extra fees, and media cost. This strategy will spend 100% of the budget during the specified flight dates with lifetime pacing. The budget will not be fully spent if some settings, e.g. CPM, margin, targetings are too strict, as there will not be enough inventory to purchase.
The CPV in this strategy is an upper restriction for the optimization engine i.e. the average CPV will never be higher than specified. As the strategy has lifetime pacing, it can buy some inventory with CPV higher than specified, but the final average CPV will be equal or lower than specified.
Margin is an optional parameter, therefore if you don’t need any margin leave the field empty. If a margin value is specified, the target CPV is automatically recalculated according to margin and the strategy will bid with CPM decreased for the margin. This lets the buying strategy always have margin in place and comply with target CPV.
The buyer can target specific VAST events e.g. 30 seconds view or complete view as a goal for the media buying strategy. If set, the strategy will aim to buy only video views with the specified VAST event.