Google Creative Attributes¶
The Google creative attributes can be used for signaling how creatives interact with the page and the user when trading with Google, see the Creative Management section for more details.
ID |
Attribute |
Description |
|---|---|---|
7 |
Tagging: IsTagged |
The ad contains within it a pixel or web-beacon for the purpose of creating a list of cookie IDs for subsequent re-marketing |
8 |
CookieTargeting: IsCookieTargeted |
The ad targets consumers based on their cookie ID where the list of cookie IDs represents a set of consumers that previously interacted with a site owned or represented by the buyer |
9 |
UserInterestTargeting: IsUserInterestTargeted |
The ad targets consumers based on their cookie ID or Device ID where the list of cookie IDs or Device ID represent a set of consumers the buyer defined as a common interest group |
12 |
ExpandingDirection: ExpandingNone |
The ad buyer uses technology for expandable creatives but the creative itself is not expandable |
13 |
ExpandingDirection: ExpandingUp |
The ad expands in the up direction |
14 |
ExpandingDirection: ExpandingDown |
The ad expands in the down direction |
15 |
ExpandingDirection: ExpandingLeft |
The ad expands in the left direction |
16 |
ExpandingDirection: ExpandingRight |
The ad expands in the right direction |
17 |
ExpandingDirection: ExpandingUpLeft |
The ad expands in the up-left direction |
18 |
ExpandingDirection: ExpandingUpRight |
The ad expands in the up-right direction |
19 |
ExpandingDirection: ExpandingDownLeft |
The ad expands in the down-left direction |
20 |
ExpandingDirection: ExpandingDownRight |
The ad expands in the down-right direction |
25 |
ExpandingDirection: ExpandingUpOrDown |
The ad expands in the up or down direction |
26 |
ExpandingDirection: ExpandingLeftOrRight |
The ad expands in the left or right direction |
27 |
ExpandingDirection: ExpandingAnyDiagonal |
The ad expands in any diagonal direction |
28 |
ExpandingAction: RolloverToExpand |
The ad expands upon a user rolling over it |
30 |
InstreamVastVideoType: Vpaid |
The ad requires VPAID support to render |
32 |
MraidType: MRAID |
The ad requires the MRAID API to render |
47 |
RichMediaCapabilityType: RichMediaCapabilitySSL |
The ad has the ability to render on an SSL page. Note that Authorized Buyers treats creatives with different declared values of this attribute as distinct (they will be reviewed separately and have distinct approval status). Therefore, if you bid with both SSL and non-SSL versions of the same creative, you should declare this attribute accordingly, so that this distinction is properly reflected in AdX |
70 |
NativeEligibility: Native Eligible |
The ad has a native format |
72 |
NativeEligibility: Native Not Eligible |
The ad doesn’t have a native format |
105 |
Rendering: Sizeless AdX |
The ad contains an HTML creative that can dynamically resize to fill a variety of slot sizes |