Google Creative Attributes

The Google creative attributes can be used for signaling how creatives interact with the page and the user when trading with Google, see the Creative Management section for more details.

Google Creative Attributes

ID

Attribute

Description

7

Tagging: IsTagged

The ad contains within it a pixel or web-beacon for the purpose of creating a list of cookie IDs for subsequent re-marketing

8

CookieTargeting: IsCookieTargeted

The ad targets consumers based on their cookie ID where the list of cookie IDs represents a set of consumers that previously interacted with a site owned or represented by the buyer

9

UserInterestTargeting: IsUserInterestTargeted

The ad targets consumers based on their cookie ID or Device ID where the list of cookie IDs or Device ID represent a set of consumers the buyer defined as a common interest group

12

ExpandingDirection: ExpandingNone

The ad buyer uses technology for expandable creatives but the creative itself is not expandable

13

ExpandingDirection: ExpandingUp

The ad expands in the up direction

14

ExpandingDirection: ExpandingDown

The ad expands in the down direction

15

ExpandingDirection: ExpandingLeft

The ad expands in the left direction

16

ExpandingDirection: ExpandingRight

The ad expands in the right direction

17

ExpandingDirection: ExpandingUpLeft

The ad expands in the up-left direction

18

ExpandingDirection: ExpandingUpRight

The ad expands in the up-right direction

19

ExpandingDirection: ExpandingDownLeft

The ad expands in the down-left direction

20

ExpandingDirection: ExpandingDownRight

The ad expands in the down-right direction

25

ExpandingDirection: ExpandingUpOrDown

The ad expands in the up or down direction

26

ExpandingDirection: ExpandingLeftOrRight

The ad expands in the left or right direction

27

ExpandingDirection: ExpandingAnyDiagonal

The ad expands in any diagonal direction

28

ExpandingAction: RolloverToExpand

The ad expands upon a user rolling over it

30

InstreamVastVideoType: Vpaid

The ad requires VPAID support to render

32

MraidType: MRAID

The ad requires the MRAID API to render

47

RichMediaCapabilityType: RichMediaCapabilitySSL

The ad has the ability to render on an SSL page. Note that Authorized Buyers treats creatives with different declared values of this attribute as distinct (they will be reviewed separately and have distinct approval status). Therefore, if you bid with both SSL and non-SSL versions of the same creative, you should declare this attribute accordingly, so that this distinction is properly reflected in AdX

70

NativeEligibility: Native Eligible

The ad has a native format

72

NativeEligibility: Native Not Eligible

The ad doesn’t have a native format

105

Rendering: Sizeless AdX

The ad contains an HTML creative that can dynamically resize to fill a variety of slot sizes