Oracle Brand Safety Categories (Grapeshot)¶
Oracle brand safety categories can be used as part of line item targeting, see the Oracle Brand Safety Categories (Grapeshot) section for more details.
Attribute |
Description |
|---|---|
Consumption of Drugs |
Avoids webpage textual contentrelated to consumption of drugs,including recreational and performance enhancing use |
Content with Offensive Terms |
Avoids webpage textual contentthat includes offensive terms |
Death and Injury |
Segments within include air, fire,rail, road and sea |
Guns and Weapons |
Avoids webpage textual contentaround guns and weapons |
Hate Speech |
Avoids derogatory terms including racism, homophobia and political terms |
Mature and Sexual Content |
Avoids mature and sexual content |
Online Piracy and Spam |
Relates to online piracy and spam content |
Serious, Sex and Violent Crime |
Segments within include serious, sex and violent |
Terrorism |
Avoids content around terrorist attacks |
Tobacco |
Avoids all smoking content, including vaping and e-cigarettes |
War and Conflicts |
Avoids conflict, war and negative foreign policy content |