Advertiser Management

An Advertiser is the top entity in BidCore, and you can create new advertisers, edit existing advertisers and use them to take quick actions that cascade down to their sub-entities. Each Advertiser can be a parent to the following entities:

• Campaigns (refer to Campaign Management)

• Pixels (refer to Pixel Management)

• Creatives (refer to Creative Management)

• Native creative assets (refer to Native Creatives)

An advertiser can be active or paused. The result of pausing an advertiser is the immediate and complete halting of all trading under this advertiser.

Warning

• When you delete an advertiser, all entities assigned to it are deleted automatically.

• When you deactivate an advertiser, all campaigns assigned to it and their line items become paused too.

• Please tread carefully with quick actions to avoid unintended consequences.

Creating an Advertiser

The advertiser’s name is a mandatory parameter for all new advertisers.

When you create an advertiser, you can select a trading currency for it. The selection of available currencies is set on the BidCore side, please contact your BidCore representative to create or edit available currencies for your advertisers. The selected advertiser currency will be used for the following:

• Bidding

• Campaign and line item budgets

• Line item custom fees

• Line item buying strategies

Note

USD is the currency used in BidCore by default.

3rd party audience segments and vendor fees will always be calculated in USD, regardless of the advertiser currency.

Warning

Once you have selected the advertiser currency, it cannot be edited.

Advertisers created before the advertiser currency was implemented in BidCore can only use USD as their currency.

You can provide the following additional information about the advertiser:

• Business type

• Website URL

• Comments (anything useful you may need for the future reference)

If there is a contact person within the advertiser, you can provide information on them as well, such as their Name, Title, Phone number and Email.

BidCore supports the Digital Services Act (DSA), which requires you to state the names of entities on whose behalf the ad is displayed and who pays for the ad. Please fill both fields even if it is the same entity.

Advertiser Groups

You can activate an option to add your advertisers to Advertiser groups by contacting your representative at BidCore. Advertiser groups are created for you by BidCore administrators and serve for splitting access to different advertisers for different users inside your company if required. The Advertiser groups functionality is optional.