Marketplace

Marketplace targeting allows you to specify a selection of SSPs and assigned deals to use for line item targeting.

You can include SSPs and assigned deals into targeting and exclude them. Note that when you target an SSP, you only receive open traffic from this SSP and don’t automatically target all assigned deals. In order to receive a deal traffic, you need to target the appropriate deal separately.

By default, open traffic from all SSPs is targeted.

Please use SSP and Deal ID reporting keys to analyze performance in u-Slicer.

Check the Deal Management section to learn more about managing deals in BidCore.