Campaign Management

In the BidCore UI you can create new advertising campaigns, edit existing campaigns, access the full list of campaigns available to you.

Campaigns list

Select Trading ‣ Campaigns in the menu on the left to open the list of campaigns. On the list you can see all existing campaigns, their unique numeric IDs, budgets, flight dates and statuses.

The Activate switch allows you to activate or deactivate a campaign. The result of this action is immediately reflected in the Status column, switching the campaign’s status from Active to Paused or the other way around. Campaigns with Paused status won’t trade.

To be assigned the Active status, a campaign must have at least one active line item assigned to it. An active line item must have at least one creative attached for actual media trading to take place. If a campaign has not started yet or has already ended, it cannot be activated either.

You can filter the list using the Search function to return any partially matching campaign name or ID. Use the dropdown Advertiser menu next to the search field to filter the campaigns list by advertiser.

Information on existing campaigns can be exported into an .xlsx table and saved on your computer. The table reproduces all the columns present in the BidCore UI. Press Download XLSX on the top of the campaigns list to download and save the file.

You can Delete a campaign by using a quick action button on the right.


When you deactivate a campaign, all line items assigned to it become Paused too.

Creating a Campaign

To create a campaign:

  1. Select Trading ‣ Campaign ‣ Create New.

  2. Fill in the general settings for your campaign:

    • Enter the Campaign name in the Name field.

    • Set Status to Active (if you want the campaign to start serving ads) or Inactive. By default the campaign status is set to Inactive.

    • Assign the campaign to an Advertiser (or create a new one).

  3. Set the Campaign budget in USD if you have information on it.

    If the budget is set on the campaign level, the total budget of line items assigned to the campaign won’t increase the campaign budget. BidCore automatically stops buying for all line items assigned to the campaign when the campaign spend equals the planned spend.

    Activate the Is monthly checkbox if you want the campaign budget to be spent during one calendar month.

    Set pacing for the campaign budget spending by selecting one of the following options:

    • ASAP - the spend mode is controlled by line item settings. This option is selected by default.

    • Evenly - the campaign budget is spent regardless of the line item settings.

    Check the Budget Management section to learn more on how to manage the campaign budget.

  4. Set the ad Frequency Cap for the campaign if required.

    Frequency cap can be set on the line item level as well, see the Line Item Management section for details. If frequency cap is set on the campaign level, it overwrites frequency cap set for line items assigned to this campaign. For example, if the campaign frequency cap is set on 3 impressions in 1 day and the cumulative line item frequency cap is 5, all line items will stop serving ads upon 3 impressions a day, even if some line items haven’t served any impressions at all.

  5. Set the Start Date/End Date and Time.

    The campaign flight dates are inherited by line items assigned to the campaign. Line items created on a later date have their start date set to the day they are created.

  6. Set a Time zone for your campaign. The campaign time zone is inherited by line items assigned to the campaign.

  7. Click Save New Campaign to save changes or Cancel to discard them and start anew..

Once a campaign is created, you can assign line items to it.