LiveRamp Data Marketplace¶
BidCore’s integration with LiveRamp data marketplace gives you access to many 3rd party data segments available for use with line item targeting in the BidCore UI and via the API.
If you’d like to enable certain segments, please contact your Account Manager or Support team who can assist you with navigating, choosing and activating Liveramp audience segments to use in your BidCore account.
Note
The segments provided by LiveRamp apply to US audiences only.
Each segment will incur additional CPM fees. You can see the individual fees
in the BidCore UI. If you choose to target line items to multiple LiveRamp
3rd-party segments, you will only pay the highest CPM fee of all segments selected. For
example, if you choose to target 3 segments with $1, $3 and $4 CPM fees, you
will pay $4 CPM fee for all 3 segments. Segment fees are available for reporting in
u-Slicer under the Liveramp fee reporting key.
For detailed information on how LiveRamp segment targeting works, please refer to the LiveRamp Segments section.
LiveRamp Data Partners¶
Acxiom¶
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.
Key Facts¶
We power over 50 trillion transactions per year and 15,000 databases for approximately 7,000 clients around the world.
Our data recognizes 95% of the US adult population.
Our global footprint includes data for more than 60 countries and is expanding.
Alike Audience¶
AlikeAudience provides high-performing, privacy-compliant global audience segments for partners to stay competitive and innovative in a rapidly evolving ad tech world. Our segments allow you to target audiences at scale for massive reach and engagement with the most relevant and up-to-date data signals sourced ethically. Available off-shelf on LiveRamp and tailored for niche audiences, our segments empower you to identify new online prospects similar to your best offline customers.
Key Facts¶
Scale Globally
100% Mobile with close proximity to data sources
Privacy-compliant (Opt-In IDs only)
Comscore¶
Comscore is a recognized global leader in cross-platform measurement of audiences, advertising and consumer behavior. Built on precision and innovation, Comscore combines proprietary TV, digital and movie viewing data with vast demographic details to measure consumers’ multiscreen behavior at scale. With more than 3,200 clients and a global footprint that spans more than 70 countries, Comscore is delivering the future of media measurement.
Key Facts¶
Massive scale, cross-platform and over 69 million set-top-boxes (STB) & 31 million homes
Data Axle (aka Infogroup)¶
https://www.data-axle.com/our-data/consumer-data/digital/
Data Axle (fka Infogroup) is a leading provider of data and data-driven marketing services. The company’s solutions are powered by its proprietary business and consumer databases and supplemented 3rd party data. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from Fortune 500 enterprises and local businesses, to not-for-profit and political organizations, establish and grow deep connections with their audiences.
Key Facts¶
An original compiler of both Business and Consumer information since 1972
Consistently rated with superior quality prospect data through independent audits
Research staff of over 300 data professionals compiling and verifying business listings
Powers top search engines (98% of all US searches) & POI for navigation systems
Epsilon¶
Epsilon is one of the world’s largest and highest quality providers of consumer data for marketing purposes. Our data covers 250M individuals, 125M HH, 3,800+ elements on what a consumer buys, who they are, and what they care about. Our comprehensive non-cash transactional data covers over 932+ merchants, $3.5T in spend and 6B transactions, as well as extensive details on demographics, financials, healthcare, automotive, lifestyle, technology, travel and entertainment. IAB Data Label Certified
Key Facts¶
Covers 250+MM individuals and 125MM households in the US
Largest non-cash transactional data for marketing purposes
#1 Ranked Consumer Database, 1st to be certified iAB Data Label in transparency
Experian¶
https://www.experianmarketingservices.com
Experian can help you identify your customers and the right prospects, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns. ConsumerView is one of the largest and most comprehensive resources for traditional and digital marketing campaign. With thousands of attributes, our data provides a deeper understanding of your customers, resulting in more actionable insights across channels.
Key Facts¶
Most comprehensive and accurate resource in the marketplace
More than 50 years of historical information and industry experience
Thousands of attributes on more than 300 million consumers and 126 million households
Mastercard¶
https://www.mastercardadvisors.com/en-us/solutions/mastercard_audiences
Mastercard Audiences, derived from over 56 billion transactions made on 2.4 billion cards at over 38 million merchant locations around the world, are ground-truth, superior to survey, derived or implied data. Spanning more than 300 segments, Mastercard Audiences are available across all major market verticals to enhance targeting and profile enhancement strategies.
Key Facts¶
38 million merchant locations
56 billion transactions per year
2.3 billion global cards
22,000 issuers
300+ standard audiences available with custom audiences available upon request
Skydeo¶
Skydeo is a mobile-first data company specializing in behavioral, interest and intent based data sourced directly from mobile devices. Skydeo Insights will help you create people-based profiles based on real world mobile usage, not probabilistic desktop data. Skydeo Mobile Audiences lets advertisers target mobile users by app, store category, device, location, carrier and platform or a custom combination of your choosing. Contact us at growth@skydeo.com for more information. 512-900-8390
Key Facts¶
AppGraph - Deterministic Mobile App Usage
PlacesGraph - Location Based Audiences - GPS, Beacon & WiFi
ShoppingGraph - Consumer Purchase History by Category & Brand
B2B - AccountsGraph - Deterministic mobile B2B data at scale
Scale - 3.1 billion unique mobile devices globally.
Stirista¶
Stirista is a San Antonio-based marketing solutions company that takes a data-first approach to solving the toughest marketing challenges. Our unique combination of niche data sets, first-rate campaign execution capabilities, and proven IT infrastructure have garnered numerous industry awards, coverage from top-tier publications, and, most importantly, campaign ROIs in the triple digits.
Key Facts¶
1st to make deterministic social insights available outside of the originating social platform
8 of 10 largest brand advertisers use Stirista data to power campaigns
6 out of the top 10 global agencies utilize Stirista data.
TransUnion¶
https://www.transunion.com/solution/marketing-audience-segmentation
TransUnion is a global information and insights company that makes trust possible between consumers and businesses by ensuring each consumer is reliably and safely represented in the marketplace. Designed around the connected consumer, TransUnion leverages an accurate and comprehensive identity graph and people-based technology to enable confident, addressable and personalized consumer experiences.
Key Facts¶
Automotive owner attributes span vehicle-specific characteristics like class, make, model and more.
34 million unique businesses from over 120 public and private data sources linked to individuals.
Consumer finance audiences are anchored in offline financial and insurance information.
TrueData¶
TrueData™ is one of the largest mobile-first data platforms and the leader in mobile targeting innovation. We deliver privacy-certified data captured directly from our network of hundreds of apps. With TrueData, advertisers can build precise audiences and gain insights from billions of deterministic behaviors across 200MM+ monthly active US users.Sync any customer transaction data file using our Liveramp connection to build machine learning audiences guaranteed to deliver results.
Key Facts¶
App Install: +267MM Users - Conquest customers of competitive apps and users based on niche apps.
Demographic Data: +192MM Users - Target by age, gender, & language. Experian and Nielsen optimized.
Location Data: +161MM Users - Reengage recent visitors, or conquest competitors’ customers.
Device Characteristics: +218MM Users - Reach users by their mobile carrier or phone make/model.
V12¶
V12 maps offline demographic, lifestyle, and purchase data into privacy-compliant online audience segments, applying the same skilled data blending, triple validation and focus on individual-level data for superior results. Our clients are able to leverage 14 distinct audience categories and 1,900+ data segments across 300 million devices to reach the most relevant, responsive online audiences. Leading audience categories include: Automotive Mover Data Demographics Finance CPG Personality
Key Facts¶
186M+ VINS in our auto file and no state blackout restrictions. We have zero marketing restrictions
V12 uses a multi validation process at the individual level to drive higher accuracy.
V12’s privacy principles, policy and guidelines are incorporated into how we do business every day.