Postcode list targeting allows you to specify a list of postcodes which you can use for line item targeting.
You can customize relations between postcode lists using logical operators. There are the following options available:
Selected elements can be grouped. Logical operators work the same way with groups of segments as they do with separate segments. Please refer to the video guide below for a better understanding of how the grouping works in the BidCore UI.
By default, no postcode lists are targeted.
Please use the
Postcode List ID reporting key to analyze performance in u-Slicer.
Complex Logic Application¶
For better understanding of how the logical operators work, please pay attention to the following simple case examples:
done And done
Only postcodes belonging to both lists are targeted.
done Or done
Postcodes belonging to one or both lists are targeted.
done And not close
Only postcodes belonging to the first list are targeted. If the lists intersect, postcodes belonging to both lists are not targeted.
done Or not close
Postcodes either belonging to the first list or not belonging to the second one are targeted. If the lists intersect, postcodes belonging to both lists at once are targeted.
close And not close
Postcodes belonging to both lists at once are excluded from targeting.
close Or not close
Postcodes belonging to one or both lists are excluded from targeting.
New List Setup¶
To make this targeting work, you need to create some postcode lists first. To create a new postcode list, you need to name it, then select a country. One postcode list can only include postcodes for one country. Then populate the list, entering one postcode each row. Maximum 5000 postcodes per list are allowed.
This targeting supports the following syntax for postcode properties:
Postcodes can be entered with the desired granularity.
For the UK:
EC1A 1 - target the sector
W1A - target the district
For the USA: