Postcode List

Postcode list targeting allows you to specify a list of postcodes which you can use for line item targeting.

You can customize relations between postcode lists using logical operators. There are the following options available:

  • And

  • And not

  • Or/Or not

  • Or not

Postcode lists can be grouped. Logical operators work the same way with groups as they do with separate lists.

By default, no postcode lists are targeted.

Please use the Postcode List ID reporting key to analyze performance in u-Slicer.

Complex Logic Application

For better understanding of how the logical operators work, please pay attention to the following simple case examples:

  • done And done

    Only postcodes belonging to both lists are targeted.

  • done Or done

    Postcodes belonging to one or both lists are targeted.

  • done And not close

    Only postcodes belonging to the first list are targeted. If the lists intersect, postcodes belonging to both lists are not targeted.

  • done Or not close

    Postcodes either belonging to the first list or not belonging to the second one are targeted. If the lists intersect, postcodes belonging to both lists at once are targeted.

  • close And not close

    Postcodes belonging to both lists at once are excluded from targeting.

  • close Or not close

    Postcodes belonging to one or both lists are excluded from targeting.

New List Setup

To make this targeting work, you need to create some postcode lists first. To create a new postcode list, you need to name it, then select a country. One postcode list can only include postcodes for one country. Then populate the list, entering one postcode each row. Maximum 5000 postcodes per list are allowed.

This targeting supports the following syntax for postcode properties:

  • Postcodes can be entered with the desired granularity.

    For the UK:

    • EC1A 1 - target the sector

    • W1A - target the district

    For the USA:

    • 99577-0727

    • 99750