Postal Codes

Postal codes targeting allows you to specify a list of postal codes which you can use for line item targeting.

You can customize relations between postal code lists using logical operators. There are the following options available:

  • And

  • And not

  • Or/Or not

  • Or not

Selected elements can be grouped. Logical operators work the same way with groups of segments as they do with separate segments. Please refer to the video guide below for a better understanding of how the grouping works in the BidCore UI.

By default, no postal code lists are targeted.

Please use the Postcode List ID reporting key to analyze performance in u-Slicer.

Complex Logic Application

For better understanding of how the logical operators work, please pay attention to the following simple case examples:

  • done And done

    Only postal codes belonging to both lists are targeted.

  • done Or done

    Postal codes belonging to one or both lists are targeted.

  • done And not close

    Only postal codes belonging to the first list are targeted. If the lists intersect, postal codes belonging to both lists are not targeted.

  • done Or not close

    Postal codes either belonging to the first list or not belonging to the second one are targeted. If the lists intersect, postal codes belonging to both lists at once are targeted.

  • close And not close

    Postal codes belonging to both lists at once are excluded from targeting.

  • close Or not close

    Postal codes belonging to one or both lists are excluded from targeting.

New List Setup

To make this targeting work, you need to create some postal code lists first. To create a new postal code list, you need to name it, then select a country. One postal code list can only include postal codes for one country. Then populate the list, entering one postal code each row. Maximum 5000 postal codes per list are allowed.

You can allow access to the new list only to certain advertisers and advertiser groups if needed. To do this, select the appropriate option from the Access to Advertiser block and then select advertisers/advertiser groups from the list provided. By default, the Select All option is activated and all advertisers and advertiser groups have access to the list.

This targeting supports the following syntax for postal code properties:

  • Postal codes can be entered with the desired granularity.

    For the UK:

    • EC1A 1 - target the sector

    • W1A - target the district

    For the USA:

    • 99577-0727

    • 99750