Pixel Segments

Pixel segments targeting allows you to specify a selection of user segments collected by pixels to use for line item targeting. You can include segments into targeting and exclude them.

You can customize relations between segments using logical operators. There are the following options available:

  • And

  • And not

  • Or

  • Or not

Segments can be grouped. Logical operators work the same way with groups as they do with separate segments.

By default, your line items target no pixel segments.

Please use the Pixel Segment reporting key to analyze performance in u-Slicer.

You can set up segment collecting pixels in BidCore. See the Pixel Management section for a detailed manual.

Complex Logic Application

For better understanding of how the logical operators work, please pay attention to the following simple case examples:

  • done And done

    Only users belonging to both segments are targeted.

  • done Or done

    User belonging to one or both segments are targeted.

  • done And not close

    Only users belonging to the first segment are targeted. If the segments intersect, users belonging to both segments are not targeted.

  • done Or not close

    Users either belonging to the first segment or not belonging to the second one are targeted. If the segments intersect, users belonging to both segments at once are targeted.

  • close And not close

    Users belonging to both segments at once are excluded from targeting.

  • close Or not close

    Users belonging to one or both segments are excluded from targeting.