Grapeshot Categories

The Grapeshot content categories can be used as part of line item targeting, see the Targeting Rules section for more details.

For a complete list of topics included into each category, please refer to Grapeshot Contextual Segments Guide.

Grapeshot Content Categories

Attribute

Description

Auto

Automotive segments including different car types and motorbike

Business

Business segments across B2B and sectors

Economy

Economy segments on market topics

Education

Different tiers of education segments, from preschool up to university

Entertain

Entertainment topics including celebrity, gambling, games, movies, music, etc.

Event

Seasonal, annual events, sporting tournaments and awards ceremonies

Family

Family lifestages for children, the elderly and marriage

Fashion

Fashion segments split by male/female

Finance

Financial segments including credit cards, loans, insurance, tax and banking

Food

Food categories including kitchen and cuisine, drink categories across tea and coffee

Health

Health segments across exercise, diet allergies, disabilities, sexuality and psychology

Home

Home improvement activities as well as pets, entertaining and gardening

Interest

Segment to target males, females, online shoppers, etc.

Law

Legal segments including policing, judiciary, legislation and statutes

Mobileapp

Segment for every mobile app across any category or interest

News

Segment for all news pages

Newsandweather

Segment for weather news pages

Politics

Political segments for each nation including political parties, politicians and events

Science

Science segments for biology, physics, geology, space, weather and the environment

Shopping

Segment for general shopping

Society

Society segment for general interests such as charity, dating, marriage, religion and LGBT

Sport

Overall sport segment that carries every sport played across the world

Tech

Tech segments encompassing computing, phones, cameras and gadgets

Travel

Transport and holiday types such as cruise, parks, family and business