Oracle Contextual Categories (Grapeshot)

Oracle contextual categories can be used as part of line item targeting, see the Oracle Contextual (Grapeshot) section for more details.

Oracle Contextual Categories

Attribute	Description
Auto	Automotive segments including different car types and motorbike
Business	Business segments across B2B and sectors
Economy	Economy segments on market topics
Education	Different tiers of education segments, from preschool up to university
Entertain	Entertainment topics including celebrity, gambling, games, movies, music, etc.
Event	Seasonal, annual events, sporting tournaments and awards ceremonies
Family	Family lifestages for children, the elderly and marriage
Fashion	Fashion segments split by male/female
Finance	Financial segments including credit cards, loans, insurance, tax and banking
Food	Food categories including kitchen and cuisine, drink categories across tea and coffee
Health	Health segments across exercise, diet allergies, disabilities, sexuality and psychology
Home	Home improvement activities as well as pets, entertaining and gardening
Interest	Segment to target males, females, online shoppers, etc.
Law	Legal segments including policing, judiciary, legislation and statutes
Mobileapp	Segment for every mobile app across any category or interest
News	Segment for all news pages
Newsandweather	Segment for weather news pages
Politics	Political segments for each nation including political parties, politicians and events
Science	Science segments for biology, physics, geology, space, weather and the environment
Shopping	Segment for general shopping
Society	Society segment for general interests such as charity, dating, marriage, religion and LGBT
Sport	Overall sport segment that carries every sport played across the world
Tech	Tech segments encompassing computing, phones, cameras and gadgets
Travel	Transport and holiday types such as cruise, parks, family and business