URLs targeting allows you to specify a list of web pages, not just domains, which you can use for line item targeting. You can include URL lists into targeting and exclude them.
You can customize relations between URL lists using logical operators. There are the following options available:
Selected elements can be grouped. Logical operators work the same way with groups of segments as they do with separate segments. Please refer to the video guide below for a better understanding of how the grouping works in the BidCore UI.
By default, no URL lists are targeted.
Please use the
URL List ID reporting key to analyze performance in u-Slicer.
Complex Logic Application¶
For better understanding of how the logical operators work, please pay attention to the following simple case examples:
done And done
Only URLs belonging to both lists are targeted.
done Or done
URLs belonging to one or both lists are targeted.
done And not close
Only URLs belonging to the first list are targeted. If the lists intersect, URLs belonging to both lists are not targeted.
done Or not close
URLs either belonging to the first list or not belonging to the second one are targeted. If the lists intersect, URLs belonging to both lists at once are targeted.
close And not close
URLs belonging to both lists at once are excluded from targeting.
close Or not close
URLs belonging to one or both lists are excluded from targeting.
New List Setup¶
To make this targeting work, you need to create some URL lists first. To create a new URL list, you need to name it and populate it with one URL a row.
You can allow access to the new list only to certain advertisers and advertiser groups if needed. To do this, select the appropriate option from the Access to Advertiser block and then select advertisers/advertiser groups from the list provided. By default, the Select All option is activated and all advertisers and advertiser groups have access to the list.
This targeting supports the following syntax for different URL properties:
To target a specific page, enter the exact URL, e.g
To target a certain area of a website, enter the base URL for that section of the site and end the URL with a forward slash and wildcard
https://www.example.com/news/finance/stocks/*, or for a similar subdomain
URLs may contain the standard
wwwparts. All will be considered valid.
The maximum number of entries in a URL List is 5,000
The maximum length of each entry is 2048 characters
Only URLs with latin characters are accepted.
Each URL must be on a new line