URL List

URL List targeting allows you to specify a list of web pages, not just domains, which you can use for line item targeting. You can include URL lists into targeting and exclude them.

You can customize relations between URL lists using logical operators. There are the following options available:

  • And

  • And not

  • Or

  • Or not

Selected elements can be grouped. Logical operators work the same way with groups of segments as they do with separate segments. Please refer to the video guide below for a better understanding of how the grouping works in the BidCore UI.

By default, no URL lists are targeted.

Please use the URL List ID reporting key to analyze performance in u-Slicer.

Complex Logic Application

For better understanding of how the logical operators work, please pay attention to the following simple case examples:

  • done And done

    Only URLs belonging to both lists are targeted.

  • done Or done

    URLs belonging to one or both lists are targeted.

  • done And not close

    Only URLs belonging to the first list are targeted. If the lists intersect, URLs belonging to both lists are not targeted.

  • done Or not close

    URLs either belonging to the first list or not belonging to the second one are targeted. If the lists intersect, URLs belonging to both lists at once are targeted.

  • close And not close

    URLs belonging to both lists at once are excluded from targeting.

  • close Or not close

    URLs belonging to one or both lists are excluded from targeting.

New List Setup

To make this targeting work, you need to create some URL lists first. To create a new URL list, you need to name it and populate it with one URL a row.

This targeting supports the following syntax for different URL properties:

  • To target a specific page, enter the exact URL, e.g gossip.com/gossip/ronaldo-pics

  • To target a certain area of a website, enter the base URL for that section of the site and end the URL with a forward slash and wildcard /*, e.g. https://www.example.com/news/finance/stocks/*, or for a similar subdomain finance.example.com/stocks/*

  • URLs may contain the standard http, https and www parts. All will be considered valid.

  • The maximum number of entries in a URL List is 5,000

  • The maximum length of each entry is 2048 characters

  • Only URLs with latin symbols are accepted.

  • Each URL must be on a new line