Oracle Contextual (Grapeshot)¶
This targeting allows you to set up your line item to target certain Oracle contextual categories. You can find the full list of them in the Oracle Contextual Categories (Grapeshot) section. You can use Oracle contextual categories as a line item targeting option in order to make sure your ads appear on webpages with certain content most suitable for your needs and requirements.
You can include categories into targeting and exclude them. When you use this targeting on a line item, you can create either black or white lists of categories, not both at once.
Each Oracle category has a list of subcategories assigned to it. By targeting a category, you target all its subcategories by default. In order to target separate subcategories, make sure you add them appropriately.
After selecting Oracle categories for targeting, you can activate the Passes On Unknown Data checkbox to target pages on which Oracle doesn’t return any data when checking their context. If the checkbox is activated, BidCore will target pages with unknown context.
By default, your line items target no Oracle contextual categories.
Please use the
Oracle Categories (Grapeshot) reporting key to analyze performance in u-Slicer.
As provided by a 3rd party vendor, Oracle Contextual Categories targeting is billed separately. A $0.25 CPM impression fee is applied if Oracle Contextual Categories targeting is activated.