Grapeshot Content Categories

This targeting allows you to set up your line item to target certain Grapeshot content categories. You can find the full list of them in the Grapeshot Categories section. You can use Grapeshot content categories as a line item targeting option in order to make sure your ads appear on webpages with certain content most suitable for your needs and requirements.

You can include categories into targeting and exclude them. When you use this targeting on a line item, you can create either black or white lists of categories, not both at once.

Each Grapeshot category has a list of subcategories assigned to it. By targeting a category, you target all its subcategories by default. In order to target separate subcategories, make sure you add them appropriately.

After selecting Grapeshot categories for targeting, you can activate the Passes On Unknown Data checkbox to target pages on which Grapeshot doesn’t return any data when checking their context. If the checkbox is activated, BidCore will target pages with unknown context.

By default, your line items target no Grapeshot content categories.

Please use the Grapeshot Content Categories reporting key to analyze performance in u-Slicer.

As provided by a 3rd party vendor, Grapeshot Content Categories targeting is billed separately. A $0.25 CPM impression fee is applied if Grapeshot Content Categories targeting is activated.