ID 6. Maximize margin with CPV limit (pay for video views)¶
This strategy will buy the required volume of video views (complete or 30 seconds) as cheaply as possible and maximize margin. The strategy is recommended if you want to buy a fixed volume of video views.
Budget Factor |
Description |
|---|---|
Payment Model |
Pay for views |
Primarily Goal |
Maximize margin by buying a target volume of video views |
Use Case |
Drive video views |
Budget Pacing |
Evenly |
Budget Types |
Lifetime |
Recommendations¶
If no targeting restrictions are set, the strategy will buy the cheapest available inventory; this can negatively impact the inventory quality. We strongly recommend to use this buying strategy with inventory restrictions such as:
Traffic source lists, e.g. domains, URLs, app bundles.
User segments uploaded to BidCore or collected by segment pixels.
Specified supply sources, e.g. non-guaranteed deals.
Conversely, if the settings are too strict the strategy will buy all available traffic, but there may not be enough to spend the allocated budget and achieve the volume goals. The possible causes of this may be:
The campaign targets user segments with a limited number of UUIDs and uses additional targeting parameters e.g. SSP or Geo that significantly limit the audience
Low CPV targeting premium supply sources, e.g. domains, app bundles, SSPs
Strategy Settings¶
Budget¶
The total budget of the line item includes margin, extra fees, and media cost. This strategy will spend 100% of the budget during the specified flight dates with lifetime pacing. The budget will not be fully spent if some settings, e.g. CPV or targetings are too strict, as there will not be enough inventory to purchase.
CPV¶
The CPV in this strategy is an upper restriction for the optimization engine, i.e. the average CPV will never be higher than specified. The system calculates the target volume of views dividing the given advertiser budget by the target CPV (e.g. the advertiser budget set to 100$ and the target CPV set to 10$ give the target volume of 10 views). While aiming to maximize margin, the strategy will minimize CPV, so the final average CPV will be equal or lower than specified.
VAST Event¶
The buyer can target specific VAST events e.g. 30 seconds view or complete view as a goal for the media buying strategy. If set, the strategy will aim to buy only video views with the specified VAST event.