Geofencing (latitude, longitude)

A geofence is a virtual perimeter for a real-world geographic area. The geofence is defined using latitude and longitude to pinpoint an exact location, and a radius defines the outer boundary from this point. This practice is known as geofencing.

Within BidCore, latitude and longitude can be defined using Decimal degrees (DD), e.g. 41.40338, 2.17403, and the radius is defined in meters. The maximum radius is 200,000 meters or 200kms.

To create a new geofencing list, you need to name it and add geofencing location coordinates in the following format: latitude, longitude, meters, e.g. 52.520008,13.404954,2000. Each location should be on a new line.

You can allow access to the new list only to certain advertisers and advertiser groups if needed. To do this, select the appropriate option from the Access to Advertiser block and then select advertisers/advertiser groups from the list provided. By default, the Select All option is activated and all advertisers and advertiser groups have access to the list.

By default, your line items target all geofencing lists.