Grapeshot Brand Safety Categories¶
Grapeshot Brand Safety categories are an additional tool provided by BidCore in order to protect your brand reputation and your clients. Grapeshot is owned by Oracle, one of the best known and popular 3rd party brand safety providers. Grapeshot Brand Safety categories can be used as a line item targeting option in order to prevent your creatives from appearing on webpages with certain content. You can find the full list of them in the Grapeshot Brand Safety Categories section.
Although Grapeshot Brand Safety targeting provides you with both blacklist and whitelist options for categories, the use of whitelist is almost obsolete, as BidCore does not work with suppliers which allow potentially unsafe traffic. The blacklist option can be used for additional control: you can exclude categories from targeting to make sure your line items won’t target pages with undesirable content.
As provided by a 3rd party vendor, Grapeshot Brand Safety targeting is billed separately. A $0.05 CPM impression fee is applied if Grapeshot Brand Safety targeting is activated.