Creative Compliance Policy

If you use the BidCore Platform to buy media, you must ensure that at all times all advertising you make available through the BidCore Platform complies with the BidCore Buy-side Policies set out below.

  1. All advertising must comply with all applicable privacy laws, rules, regulations, and sanctioned programs, including without limitation all applicable intellectual property rights of any third party and Internet advertising industry guidelines including the self-regulatory principles and code of conduct of the Network Advertising Initiative (NAI), the Interactive Advertising Bureau (IAB), and the Digital Advertising Alliance.

  2. Advertising must not endanger the security of the BidCore Platform or its users, or make a call to a Service which endangers the security of the BidCore Platform or its users.

  3. Client agrees to:

    • not resell ad units, except with explicit publisher and advertiser approval;

    • serve an ad unit to the publisher with the correct technical guidelines and requirements for the said publisher ad unit, except with explicit publisher and advertiser approval.

  4. Advertising must not contain any of the following:

    • content that is illegal, promotes illegal activity, or infringes on the legal rights of others. This includes but is not limited to content containing child pornography and unauthorized use of copyrighted material;

    • pornographic, adult, or mature content;

    • violent content;

    • content related to racial intolerance or advocacy against any individual, group, or organization;

    • hacking/cracking content;

    • drugs both illicit and recreational, defined as substances that alter mental state or induce “highs”, as well as ads for products or services marketed as facilitating drug use:

      • Examples include cocaine, heroin, other illegal opioids, as well as substances that could be used to create “legal highs” such as medical marijuana.

    • content relating to the sale of tobacco or tobacco-related products, including but not limited to electronic cigarettes and vapes, pipes, bongs, cigarettes, cigars or other related matters;

    • content relating to the sale of prescription drugs;

    • content relating to the sale of weapons or ammunition, including but not limited to firearms, firearm components, fighting knives, stun guns;

    • auto-play audio elements;

    • pop-up or pop-under content;

    • shaking or blurry images;

    • advertising that is not within the specified ad unit size parameters;

    • multiple advertising units per advertising slot; or

    • auto-refresh advertising units.

  5. You must opt-in to trade in “Sensitive Categories”. Sensitive Categories are advertising categories that contain content that is legally permissible only in certain jurisdictions and/or circumstances and/or which may be difficult for a publisher to accommodate due to the sensitive nature of the Ad content. To opt-in to BidCore Sensitive Categories, you must sign a trading addendum relating to the category you wish to trade as described below. To request a trading addendum, please reach out to . You may also be required to agree to certain additional conditions relating to such Sensitive Categories. Sensitive Categories for Ads on the BidCore Platform include the following:

    • Gambling or casino-related content, including but not limited to online or offline gambling or betting:

      • “Online gambling” is defined as promotion of online, real-money gambling for money and/or ‘monies worth’, as well as the promotion of sites that contain or link to content relating to online gambling;

      • “Offline gambling” is defined as promotion of physical, real-money gambling for money and/or ‘monies worth’, activity or establishments;

      • “Online non-casino games” is defined as any internet-based game where money or other items of value are paid or wagered, in exchange for the opportunity to win real money or prizes based on the outcome of games, such as fantasy sports, online tournaments, or video games played for money or prizes.

    • Content for sale of alcohol, including beer, wine and liquor.

    In the event that you wish to enter trading in Categories classified as restricted under our Advertising Guidelines, you are deemed to be acting in accordance with the laws and regulations applicable in the country of display. Please note that Criteo, including IPONWEB and its affiliated platforms, shall not be responsible for the compliance of your Content and Creatives, and shall discharge any liability in that respect.

  6. All advertising must not:

    • fraudulently or misleadingly induce a user to click on an Ad;

    • change user preferences or initiate downloads without the user’s explicit consent; distribute malware or redirect users to unwanted websites, including malware, or contain pop-ups or pop-unders that interfere with site navigation; or

    • contain fraudulent methods to inflate or arbitrage ad impressions, including advertising stacking or calling other advertising units at run time.

  7. All advertising must:

    • comply with NAI/IAB/DAA guidelines for spam; and

    • have explicit authorized permission from an advertiser or agent to use specified ad content.

  8. You agree to observe BidCore’s online technical specifications related to the use of the BidCore Platform (available at as updated by BidCore).