BidCore is a bidder with classic DSP-side features such as targeting, campaign and line item management, and budget management and spending strategies. Additionally, you can augment your usage by integrating first-party data sources or accessing 3rd party integrations. Around this core functionality, you can avail of reporting and logging features, and you could integrate your platform with it using the API or you can use BidCore’s own User Interface.
Integrations with BidCore may use a shared node or a dedicated node. Both sit atop the real-time layer where the settings specified in the node are actually executed. The difference between each is essentially a speed versus customisation trade-off. Both allow you to implement unique buying strategies, add 1st and 3rd party integrations, and keep partner data completely separate.
A dedicated node is required if you have unique architecture needs that require developer work, and setup time will depend on development complexity. Whereas a new partner can be set up on a shared node within a few hours.
BidCore offers a Workflow API and a User Interface as ways in which to manage your integration.
The real-time layer is where the trading system interfaces with the outside world of online advertising. It processes incoming bid requests, evaluates them, and responds with a bid that has both an appropriate creative and price. BidCore uses BidSwitch for its access to this inventory and their range of Suppliers.
The BidCore UI is only compatible with the desktop version of Google Chrome browser.