Oracle Custom Brand Safety Categories (Grapeshot)¶
Oracle Custom Brand Safety categories targeting is a fully customizeable tool provided by BidCore for better protection of your clients and brand reputation. Utilizing it, you can create your own brand safety categories and use them to prevent your ads from appearing on web pages with potentially undesirable content defined by you.
To enable and use custom brand safety categories in your BidCore account, proceed as follows:
Prepare a list of keywords you deem undesirable and the name of the category you want to create. One list cannot contain more than 250 keywords.
Present your BidCore representative with the list of keywords and the name of the category. The new targeting will be enabled for you upon your request and the categories you created will be added to your account.
As provided by a 3rd party vendor, Oracle custom brand safety targeting is billed separately. A $0.25 CPM impression fee is applied if this targeting is activated.