Oracle Custom Brand Safety Categories (Grapeshot)¶
Oracle Custom Brand Safety categories targeting is a fully customizeable tool provided by BidCore for better protection of your clients and brand reputation. Utilizing it, you can create your own brand safety categories and use them to prevent your ads from appearing on web pages with potentially undesirable content defined by you.
To enable and use custom brand safety categories in your BidCore account, proceed as follows:
Prepare a list of terms (keywords) and phrases (keyword combinations) you deem undesirable and the name of the category you want to create.
Present your BidCore representative with the list of keywords and the name of the category. The new targeting will be enabled for you upon your request and the categories you created will be added to your account.
As you prepare your categories, please mind the following requirements and restrictions:
Number of terms: Category contains 2 terms or phrases outside of the recommended range of 5 to 250
Long phrases: Category contains no phrases with more than 8 terms
Term length: Category contains terms that have no more than 50 characters
The Bid on undefined UI option allows you to bid whenever Oracle doesn’t respond or send any brand safety data in response.
As provided by a 3rd party vendor, Oracle custom brand safety targeting is billed separately. A $0.25 CPM impression fee is applied if this targeting is activated.