Vendors And Services

LiveRamp

For detailed information on Liveramp data marketplace services in BidCore, please refer to the LiveRamp Data Marketplace section.

TapAd

The TapAd Audience Extension graph is a digital cross-device solution allowing clients with 1st party audience data sets to extend and enhance their targeting by engaging users across multiple devices. Aside from empowering individual targeting, the TapAd Audience Extension graph can be applied on the household level, targeting not only individuals, but anybody in their location.

Note

Individual or household level targeting is applied on the Line Item level within your BidCore account.

The TapAd Audience Extension graph can only be applied to 1st party audience segments and cannot be expanded to LiveRamp segments or any other 3rd party audience data sets.

In order to activate the TapAd Audience Extension graph integration on your account, please contact your BidCore account manager.

If TapAd Audience Extension is activated, a $0.50 CPM impression fee is applied.

Warning

TapAd only operates in the USA

BidCore Creative Hosting

You can host your Banner Creatives and Video Creatives in BidCore. BidCore creative hosting and data transfer fee of $0.1/Gb is charged on impression and calculated individually, depending on your media trading volumes. For example, if a campaign has 100,000 of impressions and the size of the served creative is 0.0025 Gb, the hosting fee for this campaign will be $25.

BidCore Log Data

BidCore provides access to trading log data as an extra client service. $80 vendor fee is applied for 1 billion lines. Check the Log Data Access section for more information about the data provided.