Vendors And Services¶
Placing ads in the right context can greatly increase their effectiveness. Grapeshot is a vendor providing a textual classification technology that analyses and categorizes textual content gathered from websites, thus allowing advertisers to make sure they buy inventory from websites that match the content of their ads. The website content is carefully checked for matching specific topics. The results of this analysis can be used in two ways.
Contextual targeting (Grapeshot Content Categories): Grapeshot technology is used to target contextually relevant websites.
Grapeshot Brand Safety: Grapeshot technology is used to exclude websites with potentially undesirable or harmful content from targeting.
Grapeshot Content Categories¶
If Grapeshot Content Categories targeting is activated, $0.25 CPM impression fee is applied.
Grapeshot Brand Safety¶
If Grapeshot Brand Safety targeting is activated, $0.05 CPM impression fee is applied.
In order to maximize the effectiveness of ad campaigns, it is important not only to place ads in the right context, but also to ensure the ad placement allows the ad to be actually seen by users. The Prebid solution provided by Moat helps advertisers buy inventory that meets their viewability requirements. The solution allows predicting the possibility of an ad being seen and bidding only on inventory that falls into preset requirements for specific ads. Viewability requirements are measured in percents and divisible by 10. The possibility of an ad being seen cannot be higher than 90% or lower than 20%.
MOAT Prebid Viewability¶
The vendor fee applied for Moat Prebid Viewability service depends on the creative type:
$0.12 CPM impression fee for display creatives;
$0.20 CPM impression fee for video creatives.
Check the Moat Prebid Viewability section for more information on how Moat Prebid Viewability works in BidCore.