Add-on Optimization Strategies

The strategies in this section can be enabled on you account, contact your BidCore Account Manager for more details.

ID 9. Maximize clicks with CPM limit and fixed margin (pay for media cost)

  • ID: 9

  • This strategy will buy as many clicks as possible with the given max CPM and fixed margin

  • Available for HTML, Native and Video creatives

  • Advertiser budget: the total budget of the line item including both margin and media cost

  • Maximum CPM: maximum allowable CPM

  • Fixed margin: a fixed margin percentage based on the total media cost

ID 10. Maximize clicks with target CPM and target margin (pay for imps)

  • ID: 10

  • The strategy will buy as many clicks as possible while delivering the target number of impressions, calculated as Budget / CPM * 1000, and target margin

  • Available for HTML, Native and Video creatives

  • Advertiser budget: the total budget of the line item including both margin and media cost

  • Maximum CPM: maximum allowable CPM

  • Fixed margin: a fixed margin percentage based on the total media cost