Add-on Optimization Strategies¶
The strategies in this section can be enabled on you account, contact your BidCore Account Manager for more details.
ID 9. Maximize clicks with CPM limit and fixed margin (pay for media cost)¶
ID: 9
This strategy will buy as many clicks as possible with the given max CPM and fixed margin
Available for HTML, Native and Video creatives
Advertiser budget: the total budget of the line item including both margin and media cost
Maximum CPM: maximum allowable CPM
Fixed margin: a fixed margin percentage based on the total media cost
ID 10. Maximize clicks with target CPM and target margin (pay for imps)¶
ID: 10
The strategy will buy as many clicks as possible while delivering the target number of impressions, calculated as Budget / CPM * 1000, and target margin
Available for HTML, Native and Video creatives
Advertiser budget: the total budget of the line item including both margin and media cost
Maximum CPM: maximum allowable CPM
Fixed margin: a fixed margin percentage based on the total media cost
ID 15. Maximize installs with CPM limit and fixed margin (pay for media cost)¶
ID: 15
This strategy will buy as many app installs as possible with the given max CPM and fixed margin
Available for HTML, Native and Video creatives
Advertiser budget: the total budget of the line item including both margin and media cost
Maximum CPM: maximum allowable CPM
Fixed margin: a fixed margin percentage based on the total media cost
ID 19. Maximize complete views with target CPM and target margin (pay for imps)¶
ID: 19
The strategy will buy as many complete video views as possible while delivering the target number of impressions, calculated as Budget / CPM * 1000, and target margin
Available for Video creatives
Advertiser budget: the total budget of the line item including both margin and media cost
Maximum CPM: maximum allowable CPM
Fixed margin: a fixed margin percentage based on the total media cost