Video Specific Media Buying

With BidCore you can buy various types of video traffic, including the most popular:

  • CTV (Connected TV)

  • OTT (Over The Top)

  • OLV (Online Video)

Please see below for detailed information on traffic types and targeting tips.

CTV (Connected TV)

CTV stands for a TV set or any other device used for access to streaming video. This includes Smart TV, connected devices which enable streaming video on non-Smart TV, and gaming consoles. Connected TV can be used for watching Over The Top content.

To target this traffic type, please make sure your line items use the following settings:

OTT (Over The Top)

OTT stands for video content delivered to viewers by over-the-top applications via the internet. This includes streaming services like Netflix, Hulu or Amazon Prime. OTT content can be accessed by connected devices, but is not limited by them.

To target this traffic type, please make sure your line items use the following settings:

  • Ad Placement: In-Stream

  • Ad Type: Video

  • Traffic Type: Application

OTT & CTV

To target both traffic types, please make sure your line items use the following settings:

OLV (Online Video)

OLV stands for video content delivered to viewers via the internet and accessible by any means, including standard web browsers.

To target this traffic type, please make sure your line items use the following settings: