BidCore Release Notes

February 8, 2023

  • Removed the step-by-step editing mode for existing line items. Now you can save changes made to an existing line item without having to switch between customization blocks. See the Line Item Management section

January 24, 2023

December 16, 2022

November 30, 2022

November 15, 2022

October 24, 2022

  • Supported creative preview for all creative types, see the Creative Management section for details

September 26, 2022

September 2, 2022

  • Added ID 19. Maximize complete views with target CPM and target margin (pay for imps) optimization strategy, see the Add-on Optimization Strategies section for details

August 26, 2022

  • Added ID 15. Maximize installs with CPM limit and fixed margin (pay for media cost) optimization strategy, see the Add-on Optimization Strategies section for details

August 23, 2022

  • Added id-18 budget optimization strategy

August 19, 2022

August 4, 2022

July 15, 2022

June 30, 2022

June 16, 2022

  • Added cross-device conversion tracking support, see the Campaign Management section for details

June 6, 2022

May 27, 2022

May 6, 2022

April 20, 2022

February 22, 2022

  • Added Advertiser Group support. The feature is activated by request, see Advertiser Management section for more details.

February 7, 2022

January 17, 2022

  • Added Multicurrency support. To start using this feature, please contact your BidCore account manager.

December 16, 2021

  • Added TapAd Audience Extension graph for 1st party audience segments, see the Vendors And Services section for details. To start using this feature, please contact your BidCore account manager.

November 25, 2021

  • Added 3rd party VAST wrapper URLs support for Video creatives, see the Video Creatives section for details.

November 02, 2021

  • Added the new Progress VAST event type, see the Video Creatives section for details.

October 29, 2021

  • Added 3rd party VAST event trackers for Video creatives, see the Video Creatives section for details.

September 30, 2021

  • Added Account Settings section to the BidCore UI for quick access to monthly & daily spend values and creative hosting fee.

  • Renamed multiple targeting options more conveniently, see the Targeting block of this portal.

  • Removed Bidswitch Content Categories from the UI. They are no longer available for line item targeting.

September 20, 2021

September 13, 2021

  • Added inline video (with both 3rd party and BidCore hosting) option for video creatives, see the Video Creatives section for details.

  • Added the creative upload option for banner creatives, see the Banner Creatives section for details.

  • Supported Click through URL as a dedicated input for uploaded creatives.

August 26, 2021

August 17, 2021

July 15, 2021

  • Updated video player size targeting in line item configuration to support custom sizes, you can find this in the Line Item –> Overview –> Video Settings section of the UI. See the Player Size section for more details.

  • Updated the default placement type value to opt-in all values

  • Fixed a number of superficial bugs in the UI.

  • Added support for 3rd party impression trackers to be associated with creatives, see the Create Creative section of the API docs for more details.

June 17, 2021

  • Added the Frequency Cap option to campaigns, see the Campaign Management section for more details.

  • Added the Ads.txt Statuses targeting.

  • Added the Bundle option to the creative assets configuration.

  • Renamed Landing page URL into Advertiser Website URL in the creative assets configuration.

May 31, 2021

  • Added the Video Settings block to the Line Item configuration section of the UI. This block is video ad specific and provides the following targeting options:

    Prior to this release, video targeting was API only.

May 4, 2021

  • Implemented a new logic expression editor for the following targetings:

    • Bundle List

    • Domain List

    • Postcode List

    • Url List

    • Audience Segments

    • Pixel Segments

April 26, 2021

March 24, 2021

  • Added the content_copy button to the list of line items. The button allows copying line items. See the Line Item Management section for more details.

March 23, 2021

  • Support added for interstitial and rewarded video targeting through the API, see the interstitial and rewarded sections in the API docs

March 16, 2021

  • Added XLSX export option for Campaigns and Line Items.

  • Added Video Player Size targeting, see the Video Size section (API only).

March 9, 2021

  • Added targeting for a video ‘Skipping Terms’, i.e whether a video can be skipped or its duration, see the Skipping Terms section (API only).

March 1, 2021

  • Fixed an issue with decimals for strategies with CPC targets.

February 19, 2021

  • Added Video Placement Type targeting, see the Video Placement section (API only)

February 11, 2021

  • Creative Approval Report format changed from .json to .tsv, see the Creative Management section for more details.

January 18, 2021

  • Changed Conversion Type selection for Pixels into a radio button, see the Pixel Management section for more details.

  • Renamed the pixel’s create/edit view check-box “Pixel is Retargeting” to “Pixel collects User Segment”

  • Added global history (API only).

January 11, 2021

  • Added the Creative Approval Report option to the list of creatives. The report provides approval statuses of all existing creatives, including reasons of approval failure if it takes place. See the Creative Management section for more details.

  • Added the creative Preview option to the list of creatives.

December 24, 2020

  • Added the Requested Deal IDs u-Slicer key, see the Reporting Keys and Values section for more details.

  • Added the following markup substitution macros:

    • ${DE_COUNTRY}

    • ${DE_REGION}

    • ${DE_CITY}

    • ${DE_ZIP}

    • ${DE_COUNTRY_NAME}

    • ${DE_REGION_NAME}

    • ${DE_CITY_NAME}

    See the Markup Substitution Macros section for more details.

December 21, 2020

  • Added Spend to the Budget column of the Line Item and Campaign lists in the UI 2.0.

  • Added icons for daily and monthly budget types to the Spend/Budget column of the Line Item and Campaign lists.

December 11, 2020

The following changes have been implemented for the BidCore UI 2.0:

November 25, 2020

The following changes have been implemented for the BidCore UI 2.0:

  • Added the global Search option.

  • Added the Upload Creatives option for Banner creatives, see the Banner Creatives section for more details.

November 16, 2020

The following changes have been implemented for the BidCore UI 2.0:

  • Added the Activate switch to Advertisers, Campaigns and Line Items lists, see the Advertiser Management, Campaign Management, Line Item Management sections for more details.

  • Added u-Slicer and BidCore Documentation links to the menu.

  • Added Pixel to the top level of the menu.

  • Added decimal support to fields calculated in percents.

  • Added HTML creatives validation: self-closing iframes and unclosed comments are no longer allowed.

November 2, 2020

  • The BidCore team is excited to announce that we began the process of transitioning users from version 1.0 of the BidCore interface to version 2.0. This represents a major upgrade in workflow efficiency, speed, and functionality. We are currently finalizing the global transition plan for all clients, which will be shared with you directly by your client services manager. All current campaigns and settings will be migrated, and we’ll be providing training sessions and materials before switching over your UI to the new version.

  • Added the following u-Slicer keys:

    • Bids with Prebid Viewability (Moat)

    • Prebid Viewability (Moat)

    See the Reporting Overview section for more details.

October 16, 2020

Added the following u-Slicer keys:

  • Funnel Landings

  • Optimizing Landings

  • Country (2.0)

  • Region (2.0)

  • Postal code (PcT)

  • Postal code Extended (PcT)

See the Reporting Overview section for more details.

September 16, 2020

Added Video Player Size targeting. This feature requires you to ask BidCore support to configure it, as it is set across your whole account and not per Line Item. See the video-player-size section for more details.

September 8, 2020

Added the Is Interstitial Ad key to u-Slicer, see the Reporting Overview section for more details

August 21, 2020

This BidCore API V2 release added the following changes.

  • Added domain list validation, you can now POST a list to the /domain_lists/validate/ endpoint, and it will return an array of any invalid domains in your list, see the /domains_list/ section for more details.

  • Added URL list validation, you can now POST a list to the /url_lists/validate/ endpoint, and it will return an array of any invalid URLs in your list, see the /url_lists/ section for more details.

  • Added ASAP Pacing and a Monthly timeline option to Campaign management. These can be set through the /campaigns/ endpoint using the is_monthly and pacing fields, see the /campaigns/ endpoint docs for more details.

  • Added VAST event support to strategy tracking, use a GET call to the /strategies/ endpoint to check if a VAST event is associated with a strategy. If one is set the endpoint will return tracking_events.event_type.code set to vast_event

  • Added the ability to GET dictionaries of the following items and their values that BidCore uses.

    • GET Browser Versions, e.g. /dicts/browser_versions/, see the Dictionaries section of the API docs for all available options

    • GET Device Models /dict/device_models/

    • GET Operating System Versions /dicts/operating_system_versions/

    • GET Regions /dicts/regions/

    • GET Post Codes /postcodes_list/

July 23, 2020

This BidCore API V2 release added the following changes.

  • Updated endpoints, you can now test your integration on the sandbox before pushing changes to production

    • Sandbox https://demo.bidcore.iponweb.com/

    • Production https://my.bidcore.iponweb.com/

  • Added Dayparting to line item targeting, see the /dayparting/ section for more details

  • Added SSP to line item targeting, see the /SSP-and-deals/ section for more details

  • Added the ability to POST creatives to the BidCore CDN, see the /creative-upload/ section for more details

  • Removed the POST and PUT Seat operations. Seat in APIv1 is known as SSP in APIv2, you can get a list of SSPs behind BidCore using the /ssps/ endpoint

July 9, 2020

  • Added the Spend the budget evenly checkbox to Campaign Budget setup, see the Budget Management section for more details

  • Added evenly pacing support on the campaign level to the API

June 26, 2020

This BidCore API V2 release added the following changes.

  • Added the ability to GET dictionaries of the following items and their values that BidCore uses.

    • GET Browsers, e.g. /dicts/browser/, see the Dictionaries section of the API docs for all available options

    • GET BidSwitch Categories

    • GET SSPs

    • GET Audience Segments

    • GET Pixels

  • Added POST functionality to the /creatives/ endpoint

June 24, 2020

  • Added the ID 103. Spend monthly budget with fix CPM evenly (pay for imps) Line Item buying strategy, see the Budget Optimization Strategies section for more details.

  • Added the is monthly checkbox to Campaign Monthly Budget setup

Important

The monthly budget is calculated on a calendar month basis. If you start a campaign on the 15th, the campaign will spend half of the specified budget. But if you set the campaign start date to the 1st of the month but you only start trading on the 15th, the campaign will spend all of the monthly budget in the following two weeks

May 25, 2020

  • Added UK postcode targeting for Line items

  • Updated Line Item buying strategies with the follow options, see the Budget Optimization Strategies section for more details.

    • ID 11. Maximize conversions with target CPM and CTR (pay for media cost)

    • ID 12. Maximize conversions with target CPM and CTR (pay for media cost, daily budget)

March 20, 2020

  • Updated post attribution time frame settings to expect days and hours, not just hours

  • Fixed a bug which prevented changing the line item buying strategy

February 14, 2020

  • Real-time spend added to campaign and line item overview.

  • Spend and remaining budget added to campaign and line item level. If you change the budget, numbers are recalculated after saving.

  • Added support for creative preview when setting up Video creatives

  • Added support for the following buying strategies, see the Budget Optimization Strategies section for more details:

    • Maximum clicks with a fixed margin (CPM)

    • Flat CPM bidding (ASAP spend)

    • Flat CPM bidding (Even spend)