ID 29. Maximize complete views and volume of viewable impressions with target CPM

This strategy will try to achieve the target percent of viewable impressions and then try to maximize the share of impressions resulted with a target VAST event (Complete View). The strategy will not exceed the specified average CPM. The strategy is recommended if you want to reach a specific viewability percentage for impressions you buy, while driving the maximum volume of complete video views.

Brief Overview

Budget Factor


Payment Model

Pay for media cost

Primarily Goal

Buy target percentage of viewable impressions without exceeding the CPM cap and maximize complete video views

Use Case

Drive impression views and complete video views

Budget Pacing


Budget Types



This strategy won’t buy the cheapest traffic, the minimum average CPM being at 75% of maximum average CPM. If the settings are too strict, there may not be enough traffic to spend the allocated budget and achieve the volume goals. The possible causes of this may be:

  • The campaign targets user segments with a limited number of UUIDs and uses additional targeting parameters e.g. SSP or Geo that significantly limit the audience

  • Low CPM targeting premium supply sources, e.g. domains, app bundles, SSPs

Strategy Settings

Advertiser budget

The total budget of the line item includes margin, extra fees, and media cost. This strategy will spend 100% of the budget during the specified flight dates with lifetime pacing. The budget will not be fully spent if some settings, e.g. CPM, margin, targetings are too strict, as there will not be enough inventory to purchase.

Maximum average CPM

The CPM in this strategy is an upper restriction for the optimization engine, i.e. the average CPM will never be higher than specified. As the strategy has lifetime pacing, it can buy inventory with a CPM higher than specified, but the final average CPM will be equal or lower than specified.

Percent of viewable impressions

The strategy will aim to buy the percent of viewable impressions that cannot be lower than the preset target value.