Designated Market AreasΒΆ
Designated Market Areas targeting allows you to specify a selection of the USA regions that define television and radio markets.
You can include DMAs into targeting and exclude them. When you use this targeting on a line item, you can create either black or white lists, not both at once.
By default your line items target all DMAs.
Please use the DMA reporting key to analyze performance in u-Slicer.