App Bundles

App bundles targeting allows you to specify a list of app bundles which you can use for line item targeting.

You can include app bundle lists into targeting or exclude them. Relations between app bundle lists are customized using logical operators. There are the following options available:

  • And

  • And not

  • Or

  • Or not

Selected elements can be grouped. Logical operators work the same way with groups of segments as they do with separate segments. Please refer to the video guide below for a better understanding of how the grouping works in the BidCore UI.

By default your line items target no bundle lists.

Please use the App Bundle List ID reporting key to analyze performance in u-Slicer.

Complex Logic Application

For better understanding of how the logical operators work, please pay attention to the following simple case examples:

  • done And done

    Only bundles belonging to both lists are targeted.

  • done Or done

    Bundles belonging to one or both lists are targeted.

  • done And not close

    Only bundles belonging to the first list are targeted. If the lists intersect, bundles belonging to both lists are not targeted.

  • done Or not close

    Bundles either belonging to the first list or not belonging to the second one are targeted. If the lists intersect, bundles belonging to both lists at once are targeted.

  • close And not close

    Bundles belonging to both lists at once are excluded from targeting.

  • close Or not close

    Bundles belonging to one or both lists are excluded from targeting.

New List Setup

To make this targeting work, you need to create some app bundle lists first. To create an app bundle list, you need to name it and populate with one app bundle in a row. You can also upload an app bundle list as a file of a supported format. BidCore supports the following formats: - .tsv - .txt - .csv

You can allow access to the new list only to certain advertisers and advertiser groups if needed. To do this, select the appropriate option from the Access to Advertiser block and then select advertisers/advertiser groups from the list provided. By default, the Select All option is activated and all advertisers and advertiser groups have access to the list.

This targeting supports the following syntax for different app bundle properties:

  • To target a specific bundle, enter the exact bundle identifier, e.g. com.example.app.

  • The maximum length of each entry is 256 characters.

  • Each app bundle must be on a new line.