LiveRamp Segments

LiveRamp segments targeting allows you to specify a selection of segments provided by vendors associated with LiveRamp data marketplace for line item targeting. Refer to the LiveRamp Data Marketplace section to learn about LiveRamp and associated vendors whose segments are available in BidCore. You can include or exclude segments as part of line item targeting.

When including or excluding segments, you can customize relations between segments using logical operators. There are the following options available:

• And

• And not

• Or

• Or not

Selected elements can be grouped. Logical operators work the same way with groups of segments as they do with separate segments. Refer to the video guide below for a better understanding of how the grouping works in the BidCore UI. By default, your line items do not target LiveRamp segments. Use the LiveRamp Audience Segments reporting key to analyze their performance in u-Slicer.

Complex Logic Application

For better understanding of how the logical operators work, please pay attention to the following simple case examples:

• done And done

  Only users belonging to both segments are targeted.

• done Or done

  User belonging to one or both segments are targeted.

• done And not close

  Only users belonging to the first segment are targeted. If the segments intersect, users belonging to both segments are not targeted.

• done Or not close

  Users either belonging to the first segment or not belonging to the second one are targeted. If the segments intersect, users belonging to both segments at once are targeted.

• close And not close

  Users belonging to both segments at once are excluded from targeting.

• close Or not close

  Users belonging to one or both segments are excluded from targeting.