IAB Categories¶
The IAB categories listed here can be used as part of creative categorization and also line item targeting.
IAB1 - Arts & Entertainment¶
Value |
Type |
|---|---|
IAB1 |
Arts & Entertainment |
IAB1-1 |
Books & Literature |
IAB1-2 |
Celebrity Fan/Gossip |
IAB1-3 |
Fine Art |
IAB1-4 |
Humor |
IAB1-5 |
Movies |
IAB1-6 |
Music ringtone |
IAB1-7 |
Television |
IAB2 - Automotive¶
Value |
Type |
|---|---|
IAB2 |
Automotive |
IAB2-1 |
Auto Parts |
IAB2-2 |
Auto Repair |
IAB2-3 |
Buying/Selling Cars |
IAB2-4 |
Car Culture |
IAB2-5 |
Certified Pre-Owned |
IAB2-6 |
Convertible |
IAB2-7 |
Coupe |
IAB2-8 |
Crossover |
IAB2-9 |
Diesel |
IAB2-10 |
Electric Vehicle |
IAB2-11 |
Hatchback |
IAB2-12 |
Hybrid |
IAB2-13 |
Luxury |
IAB2-14 |
MiniVan |
IAB2-15 |
Mororcycles |
IAB2-16 |
Off-Road Vehicles |
IAB2-17 |
Performance Vehicles |
IAB2-18 |
Pickup |
IAB2-19 |
Road-Side Assistance |
IAB2-20 |
Sedan |
IAB2-21 |
Trucks & Accessories |
IAB2-22 |
Vintage Cars |
IAB2-23 |
Wagon |
IAB3 - Business¶
Value |
Type |
|---|---|
IAB3 |
Business |
IAB3-1 |
Advertising |
IAB3-2 |
Agriculture |
IAB3-3 |
Biotech/Biomedical |
IAB3-4 |
Business Software |
IAB3-5 |
Construction |
IAB3-6 |
Forestry |
IAB3-7 |
Government |
IAB3-8 |
Green Solutions |
IAB3-9 |
Human Resources |
IAB3-10 |
Logistics |
IAB3-11 |
Marketing |
IAB3-12 |
Metals |
IAB4 - Careers¶
Value |
Type |
|---|---|
IAB4 |
Careers |
IAB4-1 |
Career Planning |
IAB4-2 |
College |
IAB4-3 |
Financial Aid |
IAB4-4 |
Job Fairs |
IAB4-5 |
Job Search |
IAB4-6 |
Resume Writing/Advice |
IAB4-7 |
Nursing |
IAB4-8 |
Scholarships |
IAB4-9 |
Telecommuting |
IAB4-10 |
U.S. Military |
IAB4-11 |
Career Advice |
IAB5 - Education¶
Value |
Type |
|---|---|
IAB5 |
Education |
IAB5-1 |
7-12 Education |
IAB5-2 |
Adult Education |
IAB5-3 |
Art History |
IAB5-4 |
College Administration |
IAB5-5 |
College Life |
IAB5-6 |
Distance Learning |
IAB5-7 |
English as a 2nd Language |
IAB5-8 |
Language Learning |
IAB5-9 |
Graduate School |
IAB5-10 |
Homeschooling |
IAB5-11 |
Homework/Study Tips |
IAB5-12 |
K-6 Educators |
IAB5-13 |
Private School |
IAB5-14 |
Special Education |
IAB5-15 |
Studying Business |
IAB6 - Family & Parenting¶
Value |
Type |
|---|---|
IAB6 |
Family & Parenting |
IAB6-1 |
Adoption |
IAB6-2 |
Babies & Toddlers |
IAB6-3 |
Daycare/Pre School |
IAB6-4 |
Family Internet |
IAB6-5 |
Parenting – K-6 Kids |
IAB6-6 |
Parenting teens |
IAB6-7 |
Pregnancy |
IAB6-8 |
Special Needs Kids |
IAB6-9 |
Eldercare |
IAB7 - Health & Fitness¶
Value |
Type |
|---|---|
IAB7 |
Health & Fitness |
IAB7-1 |
Exercise |
IAB7-2 |
A.D.D. |
IAB7-3 |
AIDS/HIV |
IAB7-4 |
Allergies |
IAB7-5 |
Alternative Medicine |
IAB7-6 |
Arthritis |
IAB7-7 |
Asthma |
IAB7-8 |
Autism/PDD |
IAB7-9 |
Bipolar Disorder |
IAB7-10 |
Brain Tumor |
IAB7-11 |
Cancer |
IAB7-12 |
Cholesterol |
IAB7-13 |
Chronic Fatigue Syndrome |
IAB7-14 |
Chronic Pain |
IAB7-15 |
Cold & Flu |
IAB7-16 |
Deafness |
IAB7-17 |
Dental Care |
IAB7-18 |
Depression |
IAB7-19 |
Dermatology |
IAB7-20 |
Diabetes |
IAB7-21 |
Epilepsy |
IAB7-22 |
GERD/Acid Reflux |
IAB7-23 |
Headaches/Migraines |
IAB7-24 |
Heart Disease |
IAB7-25 |
Herbs for Health |
IAB7-26 |
Holistic Healing |
IAB7-27 |
IBS/Crohn’s Disease |
IAB7-28 |
Incest/Abuse Support |
IAB7-29 |
Incontinence |
IAB7-30 |
Infertility |
IAB7-31 |
Men’s Health |
IAB7-32 |
Nutrition |
IAB7-33 |
Orthopedics |
IAB7-34 |
Panic/Anxiety Disorders |
IAB7-35 |
Pediatrics |
IAB7-36 |
Physical Therapy |
IAB7-37 |
Psychology/Psychiatry |
IAB7-38 |
Senior Health |
IAB7-39 |
Sexuality / abortion |
IAB7-40 |
Sleep Disorders |
IAB7-41 |
Smoking Cessation |
IAB7-42 |
Substance Abuse |
IAB7-43 |
Thyroid Disease |
IAB7-44 |
Weight Loss |
IAB7-45 |
Women’s Health |
IAB8 - Food & Drink¶
Value |
Type |
|---|---|
IAB8 |
Food & Drink |
IAB8-1 |
American Cuisine |
IAB8-2 |
Barbecues & Grilling |
IAB8-3 |
Cajun/Creole |
IAB8-4 |
Chinese Cuisine |
IAB8-5 |
Cocktails/Beer |
IAB8-6 |
Coffee/Tea |
IAB8-7 |
Cuisine-Specific |
IAB8-8 |
Desserts & Baking |
IAB8-9 |
Dining Out |
IAB8-10 |
Food Allergies |
IAB8-11 |
French Cuisine |
IAB8-12 |
Health/Lowfat Cooking |
IAB8-13 |
Italian Cuisine |
IAB8-14 |
Japanese Cuisine |
IAB8-15 |
Mexican Cuisine |
IAB8-16 |
Vegan |
IAB8-17 |
Vegetarian |
IAB8-18 |
Wine |
IAB9 - Hobbies & Interests¶
Value |
Type |
|---|---|
IAB9 |
Hobbies & Interests |
IAB9-1 |
Art/Technology |
IAB9-2 |
Arts & Crafts |
IAB9-3 |
Beadwork |
IAB9-4 |
Birdwatching |
IAB9-5 |
Board Games/Puzzles |
IAB9-6 |
Candle & Soap Making |
IAB9-7 |
Card Games |
IAB9-8 |
Chess |
IAB9-9 |
Cigars |
IAB9-10 |
Collecting |
IAB9-11 |
Comic Books |
IAB9-12 |
Drawing/Sketching |
IAB9-13 |
Freelance Writing |
IAB9-14 |
Genealogy |
IAB9-15 |
Getting Published |
IAB9-16 |
Guitar |
IAB9-17 |
Home Recording |
IAB9-18 |
Investors & Patents |
IAB9-19 |
Jewelry Making |
IAB9-20 |
Magic & Illusion |
IAB9-21 |
Needlework |
IAB9-22 |
Painting |
IAB9-23 |
Photography |
IAB9-24 |
Radio |
IAB9-25 |
Roleplaying Games |
IAB9-26 |
Sci-Fi & Fantasy |
IAB9-27 |
Scrapbooking |
IAB9-28 |
Screenwriting |
IAB9-29 |
Stamps & Coins |
IAB9-30 |
Video & Computer Games |
IAB9-31 |
Woodworking |
IAB10 - Home & Garden¶
Value |
Type |
|---|---|
IAB10 |
Home & Garden |
IAB10-1 |
Appliances |
IAB10-2 |
Entertaining |
IAB10-3 |
Environmental Safety |
IAB10-4 |
Gardening |
IAB10-5 |
Home Repair |
IAB10-6 |
Home Theater |
IAB10-7 |
Interior Decorating |
IAB10-8 |
Landscaping |
IAB10-9 |
Remodeling & Construction |
IAB11 - Law, Gov’t & Politics¶
Value |
Type |
|---|---|
IAB11 |
Law |
IAB11-1 |
Immigration |
IAB11-2 |
Legal Issues |
IAB11-3 |
U.S. Government Resources |
IAB11-4 |
Politics |
IAB11-5 |
Commentary |
IAB12 - News¶
Value |
Type |
|---|---|
IAB12 |
News |
IAB12-1 |
International News |
IAB12-2 |
National News |
IAB12-3 |
Local News |
IAB13 - Personal Finance¶
Value |
Type |
|---|---|
IAB13 |
Personal Finance |
IAB13-1 |
Beginning Investing |
IAB13-2 |
Credit/Debt & Loans |
IAB13-3 |
Financial News |
IAB13-4 |
Financial Planning |
IAB13-5 |
Hedge Fund |
IAB13-6 |
Insurance |
IAB13-7 |
Investing |
IAB13-8 |
Mutual Funds |
IAB13-9 |
Options |
IAB13-10 |
Retirement Planning |
IAB13-11 |
Stocks |
IAB13-12 |
Tax Planning |
IAB14 - Society¶
Value |
Type |
|---|---|
IAB14 |
Society |
IAB14-1 |
Dating |
IAB14-2 |
Divorce Support |
IAB14-3 |
Gay Life |
IAB14-4 |
Marriage |
IAB14-5 |
Senior Living |
IAB14-6 |
Teens |
IAB14-7 |
Weddings |
IAB14-8 |
Ethnic Specific |
IAB15 - Science¶
Value |
Type |
|---|---|
IAB15 |
Science |
IAB15-1 |
Astrology |
IAB15-2 |
Biology |
IAB15-3 |
Chemistry |
IAB15-4 |
Geology |
IAB15-5 |
Paranormal Phenomena |
IAB15-6 |
Physics |
IAB15-7 |
Space/Astronomy |
IAB15-8 |
Geography |
IAB15-9 |
Botany |
IAB15-10 |
Weather |
IAB16 - Pets¶
Value |
Type |
|---|---|
IAB16 |
Pets |
IAB16-1 |
Aquariums |
IAB16-2 |
Birds |
IAB16-3 |
Cats |
IAB16-4 |
Dogs |
IAB16-5 |
Large Animals |
IAB16-6 |
Reptiles |
IAB16-7 |
Veterinary Medicine |
IAB17 - Sports¶
Value |
Type |
|---|---|
IAB17 |
Sports |
IAB17-1 |
Auto Racing |
IAB17-2 |
Baseball |
IAB17-3 |
Bicycling |
IAB17-4 |
Bodybuilding |
IAB17-5 |
Boxing |
IAB17-6 |
Canoeing/Kayaking |
IAB17-7 |
Cheerleading |
IAB17-8 |
Climbing |
IAB17-9 |
Cricket |
IAB17-10 |
Figure Skating |
IAB17-11 |
Fly Fishing |
IAB17-12 |
Football |
IAB17-13 |
Freshwater Fishing |
IAB17-14 |
Game & Fish |
IAB17-15 |
Golf |
IAB17-16 |
Horse Racing |
IAB17-17 |
Horses |
IAB17-18 |
Hunting/Shooting |
IAB17-19 |
Inline Skating |
IAB17-20 |
Martial Arts |
IAB17-21 |
Mountain Biking |
IAB17-22 |
NASCAR Racing |
IAB17-23 |
Olympics |
IAB17-24 |
Paintball |
IAB17-25 |
Power & Motorcycles |
IAB17-26 |
Pro Basketball |
IAB17-27 |
Pro Ice Hockey |
IAB17-28 |
Rodeo |
IAB17-29 |
Rugby |
IAB17-30 |
Running/Jogging |
IAB17-31 |
Sailing |
IAB17-32 |
Saltwater Fishing |
IAB17-33 |
Scuba Diving |
IAB17-34 |
Skateboarding |
IAB17-35 |
Skiing |
IAB17-36 |
Snowboarding |
IAB17-37 |
Surfing/Bodyboarding |
IAB17-38 |
Swimming |
IAB17-39 |
Table Tennis/Ping-Pong |
IAB17-40 |
Tennis |
IAB17-41 |
Volleyball |
IAB17-42 |
Walking |
IAB17-43 |
Waterski/Wakeboard |
IAB17-44 |
World Soccer |
IAB18 - Style & Fashion¶
Value |
Type |
|---|---|
IAB18 |
Style & Fashion |
IAB18-1 |
Beauty |
IAB18-2 |
Body Art |
IAB18-3 |
Fashion |
IAB18-4 |
Jewelry |
IAB18-5 |
Clothing |
IAB18-6 |
Accessories |
IAB19 - Technology & Computing¶
Value |
Type |
|---|---|
IAB19 |
Technology & Computing |
IAB19-1 |
3-D Graphics |
IAB19-2 |
Animation |
IAB19-3 |
Antivirus Software |
IAB19-4 |
C/C++ |
IAB19-5 |
Cameras & Camcorders |
IAB19-6 |
Cell Phones |
IAB19-7 |
Computer Certification |
IAB19-8 |
Computer Networking |
IAB19-9 |
Computer Peripherals |
IAB19-10 |
Computer Reviews |
IAB19-11 |
Data Centers |
IAB19-12 |
Databases |
IAB19-13 |
Desktop Publishing |
IAB19-14 |
Desktop Video |
IAB19-15 |
|
IAB19-16 |
Graphics Software |
IAB19-17 |
Home Video/DVD |
IAB19-18 |
Internet Technology |
IAB19-19 |
Java |
IAB19-20 |
JavaScript |
IAB19-21 |
Mac Support |
IAB19-22 |
MP3/MIDI |
IAB19-23 |
Net Conferencing |
IAB19-24 |
Net for Beginners |
IAB19-25 |
Network Security |
IAB19-26 |
Palmtops/PDAs |
IAB19-27 |
PC Support |
IAB19-28 |
Portable |
IAB19-29 |
Entertainment |
IAB19-30 |
Shareware/Freeware |
IAB19-31 |
Unix |
IAB19-32 |
Visual Basic |
IAB19-33 |
Web Clip Art |
IAB19-34 |
Web Design/HTML |
IAB19-35 |
Web Search |
IAB19-36 |
Windows |
IAB20 - Travel¶
Value |
Type |
|---|---|
IAB20 |
Travel |
IAB20-1 |
Adventure Travel |
IAB20-2 |
Africa |
IAB20-3 |
Air Travel |
IAB20-4 |
Australia & New Zealand |
IAB20-5 |
Bed & Breakfasts |
IAB20-6 |
Budget Travel |
IAB20-7 |
Business Travel |
IAB20-8 |
By US Locale |
IAB20-9 |
Camping |
IAB20-10 |
Canada |
IAB20-11 |
Caribbean |
IAB20-12 |
Cruises |
IAB20-13 |
Eastern Europe |
IAB20-14 |
Europe |
IAB20-15 |
France |
IAB20-16 |
Greece |
IAB20-17 |
Honeymoons/Getaways |
IAB20-18 |
Hotels |
IAB20-19 |
Italy |
IAB20-20 |
Japan |
IAB20-21 |
Mexico & Central America |
IAB20-22 |
National Parks |
IAB20-23 |
South America |
IAB20-24 |
Spas |
IAB20-25 |
Theme Parks |
IAB20-26 |
Traveling with Kids |
IAB20-27 |
United Kingdom |
IAB21 - Real Estate¶
Value |
Type |
|---|---|
IAB21 |
Real Estate |
IAB21-1 |
Apartments |
IAB21-2 |
Architects |
IAB21-3 |
Buying/Selling Homes |
IAB22 - Shopping¶
Value |
Type |
|---|---|
IAB22 |
Shopping |
IAB22-1 |
Contests & Freebies |
IAB22-2 |
Couponing |
IAB22-3 |
Comparison |
IAB22-4 |
Engines |
IAB23 - Religion & Spirituality¶
Value |
Type |
|---|---|
IAB23 |
Religion & Spirituality |
IAB23-1 |
Alternative Religions |
IAB23-2 |
Atheism/Agnosticism |
IAB23-3 |
Buddhism |
IAB23-4 |
Catholicism |
IAB23-5 |
Christianity |
IAB23-6 |
Hinduism |
IAB23-7 |
Islam |
IAB23-8 |
Judaism |
IAB23-9 |
Latter-Day Saints |
IAB23-10 |
Pagan/Wiccan |
IAB24 - Uncategorized¶
Value |
Type |
|---|---|
IAB24 |
Uncategorized |
IAB25 - Non-Standard Content¶
Value |
Type |
|---|---|
IAB25 |
Non-standard Content |
IAB25-1 |
Unmoderated UGC |
IAB25-2 |
Extreme Graphic/Explicit Violence |
IAB25-3 |
Pornography |
IAB25-4 |
Profane Content |
IAB25-5 |
Hate Content |
IAB25-6 |
Under Construction |
IAB25-7 |
Incentivized |
IAB26 - Illegal Content¶
Value |
Type |
|---|---|
IAB26 |
Illegal Content |
IAB26-1 |
Illegal Content |
IAB26-2 |
Warez |
IAB26-3 |
Spyware/Malware |
IAB26-4 |
Copyright Infringement |