IAB Creative Attributes¶
The IAB creative attributes can be used for creative approval, see the Creative Management section for more details.
ID |
Attribute |
Description |
|---|---|---|
1 |
Audio Ad (Auto-Play) |
The ad contains an audio played without an action from the user |
2 |
Audio Ad (User Initiated |
The ad contains an audio played upon a certain action from the user |
3 |
Expandable (Automatic) |
The ad expands without any action from the user |
4 |
Expandable (User Initiated - Click) |
The ad expands upon the user clicking on it |
5 |
Expandable (User Initiated - Rollover) |
The ad expands upon the user rolling over it |
6 |
In-Banner Video Ad (Auto-Play) |
The ad contains an in-banner video played without an action from the user |
7 |
In-Banner Video Ad (User Initiated) |
The ad contains an in-banner video played upon a certain action from the user |
8 |
Pop (e.g., Over, Under, or Upon Exit) |
The ad opens in a new window without an engagement from the user |
9 |
Provocative or Suggestive Imagery |
The ad has adult or sexual visuals |
10 |
Shaky, Flashing, Flickering, Extreme Animation, Smileys |
The design of the ad is extreme or visually aggressive |
11 |
Surveys |
The ad contains a survey the user is supposed to complete |
12 |
Text Only |
The ad contains only text elements |
13 |
User Interactive (e.g., Embedded Games) |
The ad contains interactive elements |
14 |
Windows Dialog or Alert Style |
The ad can be mistaken for a Windows OS alert |
15 |
Has Audio On/Off Button |
The user can enable and disable sound in the ad using a Sound on/Sound off button |
16 |
Ad Provides Skip Button (e.g. VPAID-rendered skip button on pre-roll video) |
The user has an option to skip the ad |
17 |
Adobe Flash |
The ad uses the Adobe Flash technology |