Creative Management

A creative is an entity that describes the advertising assets which will be served to a user. Included in this description are the dimensions, the duration, and the source from where the creative can be fetched. Within BidCore each creative is linked to an advertiser and can be assigned to line items. You can manage creatives from a number of areas on the BidCore UI.

  • You can manage all of your creatives from the Creatives page

  • You can associated a creative with a line item from the Line Item ‣ Assign Creatives configuration pane.

BidCore supports a number of creatives types. Each of these creatives can contain both advertising assets and tracking assets to measure their effectiveness.

Creatives List

Select Creatives in the menu on the left to open the list of creatives. On the list you can see all existing creatives, their previews, unique numeric IDs, type, size, and hosting (whether the creative is hosted by BidCore).

You can create an exact copy of an already existing creative by pressing the content_copy button in the Actions column of the list.

You can filter the list using the Search function to return any partially matching creative name or ID. Use the dropdown Advertiser menu next to the search field to filter the creatives list by advertiser.

Bulk Creative Upload

To upload multiple banner / video creatives and host them in BidCore, use the Upload Creatives option on the top of the creatives list. Currently BidCore supports bulk upload of HTML code for banner creatives and VAST link for video creatives in an Excel spreadsheet. The following spreadsheet formats are supported:

  • .xlsx

  • .xlsm

  • .xltx

  • .xltm


Bulk upload of banner/video creative assets is currently in development. Please contact your BidCore representative for more information

To upload your spreadsheet with data, proceed as follows:

  • Prepare the spreadsheet. We strongly recommend you to use the template provided by BidCore in order to avoid inconsistencies that may result in failed validation. Download the template using the Creatives Spreadsheet Template option on the right side of the page

  • Select the advertiser to which the creatives should be assigned.

  • Fill the spreadsheet with your data and save it locally.

  • Upload the spreadsheet to BidCore using the Select File option and press the Upload and Validate button.

  • If the spreadsheet is successfully validated and returns no errors, press the Finish Upload button. If the spreadsheet is not validated, the system will return the number of invalid rows. Return to the previous step, review the spreadsheet and try again.

Upon being validated, the spreadsheet is uploaded to BidCore. The final result is automatically sent to your email.

Creative Preview

The creative preview option is supported for all creative types.

  • Banner creative preview: a new browser tab shows the banner exactly the way it will be seen by users.

  • Native creative preview: a new browser tab shows all assets assigned to the creative, each asset status status (required or not) and the asset ID. You can copy asset IDs from the preview tab if needed.

  • Video creative preview: a new browser tab plays the video while also allowing you to monitor VAST events and firing trackers as the video plays. The preview tab shows time codes for each VAST event and the appropriate tracker, as well as full tracker URLs. You can verify each tracker URL by clicking on them. The preview tab also provides the VAST XML code of the creative and the shareable link to the creative. Both can be copied to your clipboard.

Creative Approval Report

Once every 3 hours, BidCore generates a creative approval report. This report lists all creatives with their SSP approval status. If a creative gets banned by an SSP, the report will provide the reason of the ban and the related SSP name. You can download the report in the .tsv format using the Creative Approval Report option on the top of the creatives list.

Please refer to the Creative Approval and Blocking section to learn more about the creative approval process and how it works in BidCore.