Audience Segments

Audience segments targeting allows you to specify a selection of audience segments previously uploaded to BidCore for line item targeting. Please refer to the Segment Upload Guide section to learn about the segment upload process. You can include segments into targeting and exclude them.

You can customize relations between segments using logical operators. There are the following options available:

  • And

  • And not

  • Or

  • Or not

Segments can be grouped. Logical operators work the same way with groups of segments as they do with separate segments.

By default, your line items target no audience segments.

Please use the Audience Segment reporting key to analyze performance in u-Slicer.

Complex Logic Application

For better understanding of how the logical operators work, please pay attention to the following simple case examples:

  • done And done

    Only users belonging to both segments are targeted.

  • done Or done

    User belonging to one or both segments are targeted.

  • done And not close

    Only users belonging to the first segment are targeted. If the segments intersect, users belonging to both segments are not targeted.

  • done Or not close

    Users either belonging to the first segment or not belonging to the second one are targeted. If the segments intersect, users belonging to both segments at once are targeted.

  • close And not close

    Users belonging to both segments at once are excluded from targeting.

  • close Or not close

    Users belonging to one or both segments are excluded from targeting.