No-Bid Log Fields¶
Name |
Type |
Is Nullable |
Description |
---|---|---|---|
uuid |
string |
true |
The unique BidSwitch ID of this user. For in-app traffic the lowercase IDFA, or Android ID is used |
request |
record |
false |
|
request.datetime |
string |
false |
|
bid_context_wrapper |
record |
false |
|
bid_context_wrapper.bid |
record |
false |
|
bid_context_wrapper.bid.id |
string |
false |
The unique bid request ID, generated by the client |
bid_context_wrapper.bid.time |
integer |
false |
The bid event timestamp: seconds since epoch |
bid_context_wrapper.bid.datetime |
string |
false |
The bid event timestamp, |
bid_context_wrapper.bid.ssp |
string |
false |
Supplier identification string, e.g. |
bid_context_wrapper.user |
record |
false |
|
bid_context_wrapper.user.ip |
string |
false |
Specifies the IPv4 address closest to the device, string |
bid_context_wrapper.user.languages |
array of strings |
false |
The Alpha-2/ISO 639-1 code of browser language, e.g. |
bid_context_wrapper.user.segments |
array of strings |
false |
A list of pixel segments associated with the user ID |
bid_context_wrapper.user.audience_segments |
array of strings |
false |
A list of audience segments associated with the user ID |
bid_context_wrapper.user.gender |
string |
true |
Specifies the user gender, e.g. |
bid_context_wrapper.user.yob |
integer |
true |
The year of the user’s birth as a 4-digit integer, e.g. |
bid_context_wrapper.user.ifa |
string |
true |
The native identifier for advertisers. An ID assigned by the device or browser for use as an advertising identifier, for example Apple’s IDFA or Android’s Advertising ID |
bid_context_wrapper.user.lat |
float |
true |
Latitude from -90 to 90 (South is negative), e.g. |
bid_context_wrapper.user.lon |
float |
true |
Longitude from -180 to 180 (West is negative), e.g. |
bid_context_wrapper.user.carrier |
string |
true |
A carrier or an ISP derived from the IP address, e.g. |
bid_context_wrapper.user.connectiontype |
string |
true |
A connection type value, one of the following: Unknown, Ethernet, WIFI, Cellular Network - Unknown Generation, Cellular Network - 2G, Cellular Network - 3G, Cellular Network - 4G |
bid_context_wrapper.user.dnt |
integer |
true |
Do not track. |
bid_context_wrapper.user.mccmnc |
string |
true |
A mobile carrier as the concatenated MCC-MNC code, e.g. |
bid_context_wrapper.user.ec_geo |
record |
false |
|
bid_context_wrapper.user.ec_geo.country |
string |
false |
The ISO code of the country matching the user’s IPv4 address, e.g. |
bid_context_wrapper.user.ec_geo.region |
string |
false |
The ISO code of the first subdivision of the address matching user’s IPv4
address, e.g. |
bid_context_wrapper.user.ec_geo.subregion |
string |
true |
The ISO code of the second subdivision of address matching user’s IPv4 address, e.g. ‘LND’, an empty string if not applicable |
bid_context_wrapper.user.ec_geo.city |
string |
false |
The name of the city (in English) matching the user’s IPv4 address, e.g.
|
bid_context_wrapper.user.ec_geo.dma |
integer |
false |
The metro code of the address matching the user’s IPv4 address, e.g. |
bid_context_wrapper.user.ec_geo.zip |
string |
false |
The postal code of the address matching the user’s IPv4 address, e.g. |
bid_context_wrapper.user.ec_geo.country_region |
string |
false |
Concatenation of the country, the first subdivsion and the second subdivision of
the address, e.g. |
bid_context_wrapper.user.ec_geo.geo_isp |
string |
true |
The Internet Service Provider associated with the user’s IPv4 address, e.g.
|
bid_context_wrapper.user.ec_geo.digital_element_country |
string |
false |
The two letter code of the country matching the user’s IPv4 address, e.g. |
bid_context_wrapper.user.ec_geo.digital_element_region |
string |
false |
The ISO code of the region of the address matching the user’s IPv4 address,
e.g. |
bid_context_wrapper.user.ec_geo.digital_element_city |
string |
false |
The name of the city (in English) matching the user’s IPv4 address, e.g.
|
bid_context_wrapper.user.ec_geo.digital_element_postal_code |
string |
false |
The postal code of the address matching the user’s IPv4 address |
bid_context_wrapper.user.ec_geo.digital_element_postal_ext |
string |
false |
The postal code ext of the address matching the user’s IPv4 address |
bid_context_wrapper.user.ec_geo.digital_element_country_region |
string |
false |
Concatenation of the country and region of the address, e.g. ‘UK-LND’ |
bid_context_wrapper.user.ec_agent |
record |
false |
|
bid_context_wrapper.user.ec_agent.device |
record |
false |
|
bid_context_wrapper.user.ec_agent.device.type |
string |
false |
The device type associated with the device’s user agent string |
bid_context_wrapper.user.ec_agent.device.maker |
string |
false |
The device maker associated with the device’s user agent string |
bid_context_wrapper.user.ec_agent.device.model |
string |
false |
The device model associated with the device’s user agent string |
bid_context_wrapper.user.ec_agent.os |
record |
false |
|
bid_context_wrapper.user.ec_agent.os.name |
string |
false |
The operating system name associated with the device’s user agent string |
bid_context_wrapper.user.ec_agent.os.version |
string |
false |
The operating system version associated with the device’s user agent string |
bid_context_wrapper.user.ec_agent.browser |
record |
false |
|
bid_context_wrapper.user.ec_agent.browser.name |
string |
false |
browser name associated with device’s user agent string |
bid_context_wrapper.user.ec_agent.browser.version |
string |
false |
The browser version associated with the device’s user agent string |
bid_context_wrapper.supply |
record |
false |
|
bid_context_wrapper.supply.slot_id |
string |
false |
The ID of the impression being shown, unique within the bid request, e.g. |
bid_context_wrapper.supply.site_page |
string |
false |
The URL of the site.page, e.g. |
bid_context_wrapper.supply.ec_site_domain |
string |
false |
The host part of the URL from either the site.domain or the app.domain field of
the request, e.g. |
bid_context_wrapper.supply.ec_page_domain |
string |
false |
The host part of the URL from the site.page, e.g. |
bid_context_wrapper.supply.publisher_id |
string |
false |
An exchange specific identifier consisting of the Supplier exchange name, and the
publisher ID attached with an underline, e.g. |
bid_context_wrapper.supply.site_id |
string |
false |
An exchange specific identifier consisting of the Supplier’s exchange name, and
the target site ID (for website requests) or the application ID (for
in-app requests) attached with an underline, e.g. |
bid_context_wrapper.supply.topframe |
string |
false |
Indicates if the banner is in the top frame as opposed to an iframe.
|
bid_context_wrapper.supply.visibility |
string |
false |
Ad Position as defined in the OpenRTB protocol, one of the following: |
bid_context_wrapper.supply.is_secure_request |
boolean |
false |
Specifies if the page is SSL compliant: |
bid_context_wrapper.supply.blocked_adv_categories |
array of strings |
false |
Blocked Advertiser Categories listed in the IAB taxonomy and extended with
additional sensitive categories, e.g. |
bid_context_wrapper.supply.is_app |
integer |
false |
Indicates if the request has an app section. |
bid_context_wrapper.supply.content_categories |
array of strings |
false |
An array of IAB content categories for the impression or the publisher site (for
in-app), e.g. |
bid_context_wrapper.supply.pub_categories |
array of strings |
false |
An array of IAB content categories for the publisher, e.g. |
bid_context_wrapper.supply.s2s_call |
boolean |
false |
Specifies the notification type(s) supported by the supplier: |
bid_context_wrapper.supply.requested_sizes |
array of strings |
false |
An array of sizes ( |
bid_context_wrapper.supply.grapeshot_channels |
array of strings |
false |
Grapeshot channels applicable to the bid request coming either from a site page
or an app bundle, e.g. |
bid_context_wrapper.supply.source_name |
string |
true |
The site or the application name, e.g. |
bid_context_wrapper.supply.app_bundle |
string |
true |
The application bundle or package name, e.g. |
bid_context_wrapper.supply.content_type |
string |
false |
The creative type, either |
details |
record |
false |
|
details.ssp_bid_id |
string |
false |
The unique ID of the bid request, provided by BidCore, e.g.
|
details.selleruid |
string |
true |
The unique BidSwitch ID of this user |
No-bid Logs Example¶
{
bid_context_wrapper:
{
bid:
{
datetime: '2021-01-31 00:15:01'
id: '4bcfc178-558e-4259-8843-dc1032c73f52'
ssp: 'mobfox'
time: 1612052101
}
user:
{
ip: '68.51.130.79'
segments:
[
]
lon: -83.4076004028
yob: 0
connectiontype: 'Unknown'
mccmnc: None
languages:
[
]
dnt: 0
carrier: 'Comcast Cable'
ifa: '389d3c8c-4eb5-4cbd-bdeb-ccc30ca25c79'
ec_agent:
{
device:
{
model: 'Samsung_SmartTV'
type: 'ConnectedTV'
maker: 'Samsung'
}
os:
{
version: 'Linux'
name: 'Linux'
}
browser:
{
version: 'Safari_5'
name: 'Safari'
}
}
gender: ''
lat: 42.6437988281
ec_geo:
{
dma: 563
digital_element_postal_ext: '4351'
digital_element_postal_code: '49441'
zip: '49441'
city: 'Muskegon'
country: 'US'
region: 'MI'
geo_isp: 'Comcast Cable'
digital_element_city: 'muskegon'
subregion: ''
digital_element_country: 'us'
digital_element_region: 'mi'
digital_element_country_region: 'us-mi'
country_region: 'US-MI-'
}
audience_segments:
[
]
}
supply:
{
s2s_call: False
pub_categories:
[
]
site_page: ''
grapeshot_channels:
[
]
blocked_adv_categories:
[
'BSW1'
'BSW10'
'BSW2'
'BSW4'
'IAB25-3'
'IAB26'
'IAB9-9'
]
site_id: 'mobfox_4514369affe7bb88db2e8e4c49559bc1'
visibility: 'UNKNOWN'
ec_site_domain: ''
requested_sizes:
[
'1920x1080'
]
content_categories:
[
]
is_app: 1
slot_id: '1'
content_type: 'video'
ec_page_domain: ''
topframe: ''
source_name: 'Watch OWN'
is_secure_request: True
publisher_id: 'mobfox_CORE32168'
app_bundle: 'com.oprah.owntve'
}
}
request:
{
datetime: '2021-01-31 00:15:01'
}
uuid: '389d3c8c-4eb5-4cbd-bdeb-ccc30ca25c79'
details:
{
selleruid: '389d3c8c-4eb5-4cbd-bdeb-ccc30ca25c79'
ssp_bid_id: 'b3854758-87ad-4759-b41b-16708e4118a7'
}
}