LiveRamp First Party Audiences

LiveRamp first party audiences targeting allows you to specify a selection of audience segments previously onboarded via LiveRamp. To activate this targeting, please contact your BidCore representative.

Warning

This targeting can only be activated and used if you have an agreement with LiveRamp about the use of your own audience segments in the LiveRamp UI. BidCore takes no fee for the use of those segments.

To access LiveRamp first party audiences in BidCore, you need to distribute them to the LiveRamp’s Connect UI to the IPONWEB Onboarding destination.

When including or excluding segments, you can customize relations between segments using logical operators. There are the following options available:

  • And

  • And not

  • Or

  • Or not

Selected elements can be grouped. Logical operators work the same way with groups of segments as they do with separate segments. Refer to the video guide below for a better understanding of how the grouping works in the BidCore UI. By default, your line items do not target LiveRamp 1st party segments.

Complex Logic Application

For better understanding of how the logical operators work, please pay attention to the following simple case examples:

  • done And done

    Only users belonging to both segments are targeted.

  • done Or done

    User belonging to one or both segments are targeted.

  • done And not close

    Only users belonging to the first segment are targeted. If the segments intersect, users belonging to both segments are not targeted.

  • done Or not close

    Users either belonging to the first segment or not belonging to the second one are targeted. If the segments intersect, users belonging to both segments at once are targeted.

  • close And not close

    Users belonging to both segments at once are excluded from targeting.

  • close Or not close

    Users belonging to one or both segments are excluded from targeting.